Master Management

Aktuelle Lehrveranstaltungen

  • Brand Stories

Schwerpunkt Lehrtätigkeit

  • Pricing
  • Product Management
  • Branding
  • Brand Stories

Akademische Ausbildung

  • Ph.D. in Marketing an der Kent State University/USA

Publikationen

  • Olsen, L.L. and Singh, S.: To Automate or Not: Is that the question? Conditionally accepted at the Journal of Applied Management and Entrepreneurship.
  • Sing, S. and Sonnenburg, S. (2012): Brand Performances in Social Media. In: Journal of Interactive Marketing, 12, 189-197.
  • Duque, L. and Sing, S. (2012): Moderating Role of Stress in Evaluating Negative Services: Encounters with the Police. In: Journal of Service Research, 15(2), 231-241.
  • Kristensen, L., Villaseñor Mejia, L. and Singh, S. (2009): Overcoming Skepticism Towards Cause Related Claims – The Case Of Norway. In: International Marketing Review, Vol. 26 (3), 312-326.
  • Hansen, H. and Singh, S. (2009): Word-of-Mouth and Consumer Choice Behavior: More on Message and Dispatcher Effects. In: Advances in Consumer Research (Asia Pacific), Vol. VIII, 171-174.
  • Sing, S. (2006): Cultural Differences in, and Influences on, Consumers' Propensity to Adopt Innovations. In: International Marketing Review, Vol. 23 (5), 173-191.
  • Andreassen, T.W., Olsen, L.L. and Singh, S. (2006): When the Going gets Tough, Should Customer Service Get Going? In: Advances in Consumer Research (Asia Pacific), Volume 7.
  • Kristoffersen, L. and Singh, S. (2004): Successful Application of a Customer Relationship Management Program in a Non-Profit Organisation. In: Journal of Marketing Theory and Practice, Vol. 12 (2), 73-86.
  • Kristoffersen, L. and Singh, S. (2004): Climbing Abraham's Ladder: Building Brands on Consumers' Needs. In: Advances in Consumer Research (Asia Pacific), Volume 6.
  • Hu, M.Y. and Singh, S. (2001): Context-Dependent Ethnic Identity And Its Impact On Product Evaluations: A Case of the Asian Indian Immigrants. In: Tidwell, P.M., Muller, T.E. and Arbor, A. (Eds.): Advances in Consumer Research (Asia Pacific), Volume 4, MI: Association for Consumer Research, 150-155.
  • Selnes, F. and Singh, S. (2001): Polygamous Loyalty and Varying Utility Function: An Explanation of Brand Switching in Frequently-made Purchases. In: Tidwell, P.M., Muller, T.E. and Abor, A. (Eds.): Advances in Consumer Research, Volume 4, MI: Association for Consumer Research, 162-166.