Professur für Internationale Marketingstrategien und Entrepreneurship

An der Hochschule seit

  • Oktober 2013

Gremien/Aufgaben

Module

  • Brand Strategies
  • Grundlagen des Strategischen Managements
  • International Marketing Strategy
  • Interkulturelles Marketing

Akademische Aus- und Weiterbildung

  • PhD in Management an der Bharati Vidaypeet University, Pune/Indien (Goldmedaillengewinnerin der Management Studies)
  • MBA im Marketing am Institute of Management and Entrepreneurship Development (IMED) an der Pune University, Pune/Indien (Grade A+ und Auszeichnung zum "Studenten des Jahres")
  • Chemiestudium (BSc) am Wilson College der Bombay University/Indien (I Class Distinction)

Praxiserfahrung

  • Gründer und Präsident der Academy of International Business – MENA
  • Product Manager bei Eureka Forbes Limited, Mumbai/India
  • Marketing Executive bei Bajaj Electrical Ltd./India

Publikationen und Arbeitspapiere

Herausgaben

  • Balakrishnan, M.S. and Moonesar, I.A. (eds.)(2016): Actions and Insights: Middle East North Africa. Vol. 4: The India Connection. Bingley: Emerald Group Publishing.
  • Balakrishnan, M.S., Michael, I. and Moonesar, I.A. (eds.) (2013): Actions and Insights: Middle East North Africa. Vol. 3: East Meets West. Bingley: Emerald Group Publishing.
  • Balakrishnan, M.S. et al. (eds.) (2012): Actions and Insights: Middle East North Africa. Vol. 2: Managing in Uncertain Times. Bingley: Emerald Group Publishing.
  • Balakrishnan, M.S., Payyazhi, J. and Michael, I. (eds.) (2010): Actions and Insights: Business Cases from UAE. Bingley: Emerald Group Publishing.

 

Zeitschriftenartikel

  • Kotsi, F., Michael, I., Balakrishnan, M.S., Ramsoy, T.Z. and Vashishtha, H. (2016 – forthcoming): Place branding: Managing Stakeholder Perception of Visual and Auditory communication elements. In: Journal of Destination Marketing and Management.
  • Wilkins, S., Butt, M., Kratochvil, D. and Balakrishnan, M.S. (2015): The effects of social identification and organizational identification on student commitment, achievement and satisfaction in higher education. In: Studies in Higher Education, DOI: 10.1080/03075079.2015.1034258.
  • Balakrishnan, M.S. (2013): Methods to Increase Research Output: Some Tips looking at the MENA region. In: International Journal of Emerging Markets, 8(3), 215-239.
  • Wilkins, S. and Balakrishnan, M.S. (2013): Assessing student satisfaction in transnational higher education. In: International Journal of Educational Management, 27(2), 143-156.
  • Sayani, H. and Balakrishnan, M.S. (2013): Marketing an Islamic Index: Perceived Value of KMI30 Index (2012). In: Management Research Review, 36(4), 326-358.
  • Wilkins, S., Balakrishnan, M.S. and Huisman, J. (2012): Student satisfaction and student perceptions of quality at international branch campuses in the United Arab Emirates. In: Journal of Higher Education Policy and Management, 34(5), 543-556.
  • Kerr, G. and Balakrishnan, M.S. (2012): Challenges in Managing Place Brands: the Case of Sydney. In: Place Branding and Public Diplomacy, 8(1), 6-16.
  • Wilkins, S., Balakrishnan, M.S. and Huisman, J. (2012): Student Choice in Higher Education: Motivations for Choosing to Study at an International Branch Campus. In: Journal of Studies in International Education, 16(5), 413- 433.
  • Balakrishnan, M.S. (2011): Preventing Brand Burn during Times of Crisis: Mumbai 26/11 – a case of the Taj Mahal Palace and Tower Hotel. In: Management Research Review, 34(12), 1309-1334.
  • Balakrishnan, M.S. (2011): Gain the Most from your Marketing spend on loyalty. In: Business Strategy Series, 12(5), 219-225.
  • Balakrishnan, M.S., Nekhili, R. and Lewis, C. (2010): Destination brand components. In: International Journal of Culture, Tourism and Hospitality Research, 5(1), 4-25.
  • Balakrishnan, M.S. (2009): Strategic Branding of Destinations – a Framework. In: European Journal of Marketing, 43(5/6), 611-629.
  • Balakrishnan, M.S. (2008): Dubai – a Star in the East. In: Journal of Place Management and Development, 1(1), 62-91.

 

Leitartikel (Peer Reviewed)

  • Huang, V. and Balakrishnan, M.S. (2013): Editorial: Managing in Uncertain Times – a Critical Juncture for Research in the MENA region. In: Journal of Strategy and Management, 6(2), 116-122.
  • Balakrishnan, M.S., Muhammed, N. and Sikdar, A. (2013): Editorial: Don't just stand on the shoulder of giants, become a giant! Challenge Research Paradigms. In: International Journal of Emerging Markets, 8(3), 210-214.

 

Guest Editors for Special Journal Issues

  • Balakrishnan, M.S., Muhammed, N. and Sikdar, A. (2013): International Journal of Emerging Markets. Special Issue: Perspectives from the MENA Region, 8(3).
  • Huang, V. and Balakrishnan, M.S. (2013): Journal of Strategy and Management. Special Issue AIB-MENA, 6(2).

 

Artikel 

  • Balakrishnan, M.S. and Joseph, T. (2016): Dr. B. R. Shetty: NMC Healthcare, UAE Exchange and Neopharma. In Balakrishnan, M.S. and Moonesar, I.A. (eds.): Actions and Insights: Middle East North Africa. Vol. 4: The India Connection. Bingley: Emerald Group Publishing, 9-32.
  • Moonesar, I.A., Balakrishnan, M.S., Thibaud, L. and Joseph, T. (2016): Dr. Azad Moopen and Aster DM Healthcare: Care beyond Boundaries. In: Balakrishnan, M.S. and Moonesar, I.A. (eds.): Actions and Insights: Middle East North Africa. Vol. 4: The India Connection. Bingley: Emerald Group Publishing, 33-62.
  • Balakrishnan, M.S. (2016): Petrochem Middle East FZE: Distributing Chemicals Globally. In: Balakrishnan, M. S. and Moonesar, I.A. (eds.): Actions and Insights: Middle East North Africa. Vol. 4: The India ConnectionBingley: Emerald Group Publishing, 63-86.
  • Balakrishnan, M.S. (2016): Ajmal Perfumes: Crafting Memories. In: Balakrishnan, M. S. and Moonesar, I.A. (eds.): Actions and Insights: Middle East North Africa. Vol. 4: The India ConnectionBingley: Emerald Group Publishing, 87-106.
  • Balakrishnan, M.S. (2016): Perspectives: Trade Spillovers. In: Balakrishnan, M.S. and Moonesar, I.A. (eds.): Actions and Insights: Middle East North Africa. Vol. 4: The India ConnectionBingley: Emerald Group Publishing, 107-120.
  • Balakrishnan, M.S. (2016): Uma Ghosh Deshpande: Queen Bee. In: Balakrishnan, M.S. and Moonesar, I.A. (eds.): Actions and Insights: Middle East North Africa. Vol. 4: The India ConnectionBingley: Emerald Group Publishing, 121-142.
  • Balakrishnan, M.S. (2016): Managing Uncertainty in Emerging Markets: Lessons from the MENA region. In: Merchant, H. (ed.): Handbook of Research on Emerging Markets. USA: Edward Elgar Publishing, 317-354.
  • Balakrishnan, M.S. (2015): Revitalizing forgotten place brands through Touring Consumption. The case of The Old London Underground Company. In: Sonnenberg, S. and Wee, D. (ed.): Touring Consumption. Wiesbaden: SpringerVS Publication, 21-56.
  • Balakrishnan, M.S. (2015): Case Study: UAE Brand Architecture. In Dinnie, K. (ed.): Nation Branding – Concepts, Issues and Practice (Vol. 2). UK: Butterworth Heinemann.
  • Balakrishnan, M.S. and Kerr, G. (2013): The 4D Model of Place Brand Management. In: Sonnenburg, S. and Baker, L. (eds.): Branded Spaces. Wiesbaden: Springer VS, 31-42.
  • Balakrishnan, M.S. (2013): East Meets West: The World is Round and Time is Cyclic. In: Balakrishnan, M.S., Michael, I. and Moonesar, I.A. (eds.): Actions and Insights: Middle East North Africa (Vol. 3): East Meets West. Bingley: Emerald Group Publishing, xix-xxvii.
  • Balakrishnan, M.S. (2013): Perspective: Corporate Community Engagement and Empowerment. In: Balakrishnan, M.S., Michael, I. and Moonesar, I.A. (eds.): Actions and Insights: Middle East North Africa (Vol. 3): East Meets West. Bingley: Emerald Group Publishing, 3-14.
  • Balakrishnan, M.S. (2013): ARAMEX PJSC: Carving a Competitive Advantage in the Global Logistics and Express Transportation Service Industry. In: Balakrishnan, M.S., Michael, I. and Moonesar, I.A. (eds.): Actions and Insights: Middle East North Africa (Vol. 3): East Meets West. Bingley: Emerald Group Publishing, 15-67.
  • Balakrishnan, M.S. and Moonesar, I.A. (2013): General Electric: How GE worked to transform oncology healthcare in KSA. In: Balakrishnan, M.S. Michael, I. and Moonesar, I.A. (eds.): Actions and Insights: Middle East North Africa (Vol. 3): East Meets West. Bingley: Emerald Group Publishing, 69-95.
  • Balakrishnan, M.S. (2013): Lammtara Pictures: Creating a Cultural Entertainment Organization – the way forwards. In: Balakrishnan, M.S., Michael, I. and Moonesar, I.A. (eds.): Actions and Insights: Middle East North Africa (Vol. 3): East Meets West. Bingley: Emerald Group Publishing, 97-116.
  • Balakrishnan, M.S. (2013): Americana Group: KFC in Mecca (or Makkah). In: Balakrishnan, M.S., Michael, I. and Moonesar, I.A. (eds.): Actions and Insights: Middle East North Africa (Vol. 3): East Meets West. Bingley: Emerald Group Publishing, 123-137.
  • Balakrishnan, M.S. and Michael, I. (2013): PEPSICO AMEA: The role of packaging in PEPSI brand activation. In: Balakrishnan, M.S., Michael, I. and Moonesar, I.A. (eds.): Actions and Insights: Middle East North Africa (Vol. 3): East Meets West. Bingley: Emerald Group Publishing, 139-153.
  • Michael, I., Balakrishnan, M.S. and Khan, Z. (2013): GEA Group Aktiengesellschaft: Doing Business in the Middle East. In: Balakrishnan, M.S., Michael, I. and Moonesar, I.A. (eds.): Actions and Insights: Middle East North Africa (Vol. 3): East Meets West. Bingley: Emerald Group Publishing, 183-200.
  • Balakrishnan, M.S. and Michael, I. (2012): Abraaj Capital Limited: Celebration of Entrepreneurship (CoE). In: Balakrishnan, M.S., Michael, I., Rogmans, I. and Moonesar, I.A. (eds.): Actions and Insights: Middle East North Africa (Vol. 2): Managing in Uncertain Times. Bingley: Emerald Group Publishing, 3-36. [Also Available in: Emerald Emerging Markets Case Studies (2011), 1(4), 1- 21].
  • Balakrishnan, M.S. and Moonesar, I.A. (2012): Advanced Technology Investment Company (ATIC): a Destination Global Champion In: Balakrishnan, M.S., Michael, I., Rogmans, I. and Moonesar, I.A. (eds.): Actions and Insights: Middle East North Africa (Vol. 2): Managing in Uncertain Times. Bingley: Emerald Group Publishing, 73-100. [Also Available in: Emerald Emerging Markets Case Studies (2011), 1(4), 1-16].
  • Balakrishnan, M.S. (2012): Etihad Airways: Reputation Management – an Example of the Eyjafjallajokull Iceland Volcano. In: Balakrishnan, M.S., Michael, I., Rogmans, I. and Moonesar, I.A. (eds.): Actions and Insights: Middle East North Africa (Vol. 2): Managing in Uncertain Times. Bingley: Emerald Group Publishing, 143-165 [Also Available in: Emerald Emerging Markets Case Studies (2011), 1(4), 1-17].
  • Balakrishnan, M.S. (2012): Jumeirah Group: Stay Different. In: Balakrishnan, M.S., Michael, I., Rogmans, I. and Moonesar, I.A. (eds.): Actions and Insights: Middle East North Africa (Vol. 2): Managing in Uncertain Times. Bingley: Emerald Group Publishing, 167-186 [Also Available in: Emerald Emerging Markets Case Studies 82011), 1(4), 1-15].
  • Balakrishnan, M.S. (2012): Al Ain Dairy: Managing Demand and Supply. In: Balakrishnan, M.S., Michael, I., Rogmans, I. and Moonesar, I.A. (eds.): Actions and Insights: Middle East North Africa (Vol. 2): Managing in Uncertain Times. Bingley: Emerald Group Publishing, 203-216 [Also Available in: Emerald Emerging Markets Case Studies (2011), 1(4), 1-10].
  • Balakrishnan, M.S. (2010): Introduction: United Arab Emirates. In: Balakrishnan, M.S., Payyazhi, J. and Michael, I. (eds.): Actions and Insights: Business Cases from UAE. Bingley: Emerald Group Publishing, xvii-xxviii.
  • Balakrishnan, M.S. (2010): Al Ain Dairy: Market Expansion: Case and Teaching Notes. In: Balakrishnan, M.S., Payyazhi, J. and Michael, I. (eds.): Actions and Insights: Business Cases from UAE. Bingley: Emerald Group Publishing, 3-16 [Also Available in: Emerald Emerging Markets Case Studies (2011), 1(1), 1-8].
  • Balakrishnan, M.S. (2010): Jumeirah Group, UAE: Case and Teaching Notes. In: Balakrishnan, M.S., Payyazhi, J. and Michael, I. (eds.): Actions and Insights: Business Cases from UAE. Bingley: Emerald Group Publishing, 35-47 [Also Available in: Emerald Emerging Markets Case Studies (2011), 1(1), 1-6].
  • Balakrishnan, M.S., Jayashree, P. and Michael, I. (2010): Etihad: Contributing to the UAE vision through Emiratisation: Case and teaching Notes. In: Balakrishnan, M.S., Payyazhi, J. and Michael, I. (eds.): Actions and Insights: Business Cases from UAE. Bingley: Emerald Group Publishing, 49-66 [Also Available in: Emerald Emerging Markets Case Studies (2011), 1(1), 1-7].
  • Balakrishnan, M.S. (2010): Tejari.com: Building B-to-B Customer Partnerships. In: Armstrong, G. and Kotler, P. (eds.): Marketing: an Introduction. 10. ed., Upper Saddle River: Pearson Prentice Hall, 186-187.
  • Balakrishnan, M.S. (2010): N7W: Helping in Managing Tourism. In: Armstrong, G. and Kotler, P. (eds.): Marketing: an Introduction. 10. ed., Upper Saddle River: Pearson Prentice Hall, 427-428.
  • Balakrishnan, M.S. (2010): Spearheading Environmental Responsibility: Masdar. In: Armstrong, G. and Kotler, P. (eds.): Marketing: an Introduction. 10. ed., Upper Saddle River: Pearson Prentice Hall, 114-115.
  • Balakrishnan, M.S. (2010): Jumeirah Group: Stay DifferentTM. In: Armstrong, G. and Kotler, P. (eds.): Marketing: an Introduction. 10. ed., Upper Saddle River: Pearson Prentice Hall, 252.
  • Balakrishnan, M.S. (2010): The Dubai Mall: Creating a Sense of "My Space" – A Lifestyle Statement. In: Armstrong, G. and Kotler, P. (eds.): Marketing: an Introduction. 10. ed., Upper Saddle River: Pearson Prentice Hall, 383-384.
  • Balakrishnan, M.S. (2010): UAE's Tourism and Conservation Efforts: Bu Tinah Shoals and Sir Bani Yas Island. In: Keegan, W.J. and Green, M.C. (eds.): Global Marketing. 6. global ed. Upper Saddle River: Pearson Prentice Hall.
  • Balakrishnan, M.S. (2010): Targeting Women. In Keegan, W.J. and Green, M.C. (eds.): Global Marketing. 6. global ed. Upper Saddle River: Pearson Prentice Hall.
  • Balakrishnan, M.S. (2010): Emirates Airline Delights Its Customers. In Lovelock, C. and Wirtz, J. (eds.): Service Marketing. 7. intern. ed. Upper Saddle River: Pearson Prentice Hall, 286.
  • Balakrishnan, M.S. (2010): Mobile Remittance. In: Lovelock, C.H. and Wirtz, J. (eds.): Service Marketing. 7. intern. ed. Upper Saddle River: Pearson Prentice Hall, 87.
  • Balakrishnan, M.S. (2010): A Tale of Two Telecoms: Using Price to Give Customer Value. In: Lovelock, C.H. and Wirtz, J. (eds.): Service Marketing. 7. intern. ed. Upper Saddle River: Pearson Prentice Hall, 169.
  • Balakrishnan, M.S. (2010): Road Transport Authority: Managing Traffic. In: Lovelock, C.H. and Wirtz, J. (eds.): Service Marketing. 7. intern. ed. Upper Saddle River: Pearson Prentice Hall, 259.
  • Balakrishnan, M.S. (2010): Human Resources at Americana Group: Getting It Right. In: Lovelock, C.H. and Wirtz, J. (eds.): Service Marketing. 7. intern. ed. Upper Saddle River: Pearson Prentice Hall, 316.
  • Balakrishnan, M.S. (2010): Abu Dhabi – building a place brand. In: Lovelock, C.H. and Wirtz, J. (eds.): Service Marketing. 7. intern. ed. Upper Saddle River: Pearson Prentice Hall, 453.
  • Balakrishnan, M.S. (2010): CB as I Live It. In: Solomon, M.R. (ed.): Consumer Behaviour. 9. global ed. Upper Saddle River: Pearson Prentice Hall, 204.
  • Balakrishnan, M.S. (2010): Halal. In: Solomon, M.R. (ed.): Consumer Behaviour. 9. global ed. Upper Saddle River: Pearson Prentice Hall, 226-227.

 

Artikel/Kommentare (Peer reviewed)

 

Konferenzbände

  • Huang, V., Balakrishnan, M.S. and Moonesar, I.A. (2013): Conference Proceeding and Program – AIB-MENA: 3rd Annual International Conference, East Meets West: Sustainability, Operation, Cooperation, Cairo/Egypt, January 12-14.
  • Huang, V., Balakrishnan, M.S. and Moonesar, I.A. (2012): Conference Proceeding and Program – AIB-MENA: 2nd Annual Academy of International Business: Middle East North Africa Conference, Managing in Uncertain Times, Dubai/UAE, January 13-15.
  • Payyazhi, J., Balakrishnan, M. and Moonesar, I. (2010): Conference Proceeding and Program – AIB-MENA Chapter Series: 1st Conference Proceedings & Program, Manara: Reigniting Growth, Dubai/UAE, December 10-12.

 

Konferenzartikel (Papers)

  • Balakrishnan, M.S. and Moonesar, I.A. (2016): Sovereign Wealth Funds: Enabling the Global Factory. Academy of International Business Annual Conference, June 27-30. New Orleans/USA.
  • Khurshid, S., Lindsay, V. and Balakrishnan, M.S. (2016): The Role of Strong and Weak Network Ties and Culture in the Growth of Social Enterprises. 5th Asian Management Research and Case Conference (AMRC), January 16-18. Dubai/UAE.
  • Balakrishnan, M.S., Muhammad, N. and Moonesar, I.A. (2015): Internationalism on service loyalty in the United Arab Emirates, Bridging the Divide. 5th Academy of International Business-MENA Conference, January 13-15, DubaI/UAE.
  • Michael, I., Kotsi, F., Balakrishnan, M.S. (2015): It Takes Two to Tango: The Value of University-Industry Collaborative Research Partnerships. Innovation 8 Arabia, February 16-18, Dubai/UAE.
  • Kotsi, F., Michael, I., Balakrishnan, M.S. and Ramsoy, T. (2014): Place Branding: Perception Mapping of Visual and Auditory Communication Element: Implications for Brand UAE. 5th Destination Brand Marketing Conference, December 3-5. Macau.
  • Wilkins, S., Butt, M.M., Kratochvil, D. and Balakrishnan, M.S. (2014): Antecedents of student satisfaction in higher education: the role of identification. 47th Academy of Marketing Conference, July 7-10. Bournemouth/UK.
  • Balakrishnan, M.S. and Lindsay, V. (2014): Development and Internationalization of Social Entrepreneurial Ventures: A Conceptual Framework. Academy of International Business Annual Conference, June 23-27. Vancouver/Canada.
  • Balakrishnan, M.S. (2013): Revitalizing forgotten place brands through TC. The case of The Old London Underground Company. Touring Consumption, October 25-26, Karlshochschule International University, Karlsruhe/Germany.
  • Balakrishnan, M.S. and Lindsay, V. (2013): The rise of the Global Social Entrepreneur: a conceptual framework. Academy of International Business Annual Conference, July 3-6, Istanbul/Turkey.
  • Balakrishnan, M.S. (2013): Building CSR Strategies into SMEs: a Conceptual Model from Employee and Customer Perspective. AIBMENA 3rd Annual Conference, January 13-15, Cairo/Egypt.
  • Balakrishnan, M.S. and Koshy, A. (2012): SME Adaptation for survival in Economic Crisis: a customer relationship orientation viewpoint. Academy of International Business Annual Conference, June 30-July 3, Washington DC/USA.
  • Sayani, H. and Balakrishnan, M.S. (2012): Marketing an Islamic Index: Perceived Value of KMI30 Index. 2nd Global Islamic Marketing Conference, January 17-18, Abu Dhabi/UAE.
  • Wilkins, S. and Balakrishnan, M.S. (2012): Student perceptions of study at international branch campuses: Implications for educators and college managers. 2nd Academy of International Business – MENA Chapter conference, January 13-15, Dubai/UAE.
  • Balakrishnan, M.S. and Kerr, G. (2011): Place Branding Strategy: Understanding the Complexities of Brand Architecture. Branded Spaces, September 13-16, Karlshochschule International University, Karlsruhe/Germany.
  • Kerr, G. and Balakrishnan, M.S. (2011): Shopping Centres as Place Brands: 1st International Conference on Emerging Research Paradigms in Business and Social Science, November 22-24, Dubai/UAE.
  • Balakrishnan, M.S. and Michael, I. (2011): Meeting the Financing Needs of SMEs: New Rules, New Models and New Theories: Branding to Attract Funding and Entrepreneurs. Panel Discussion, Academy of International Business, June 26-28, Nagoya/Japan.
  • Wilkins, S. and Balakrishnan, M. (2011): Why do students choose to study at international brand campuses? Findings from the United Arab Emirates. 20th International Forum of the ASHE Annual Conference, November 16-19, Charlotte/USA.
  • Malhotra, S., Papadoupolous, N. and Balakrishnan, M.S. (2010): Free Zones as Locations for Investment: an Empirical Survey of Zone Tenants. Accepted for Academy of International Business – Middle East North Africa Chapters, Manara: Reigniting Growth, December 10-12, Dubai/UAE.
  • Balakrishnan, M.S. (2010): Preventing Brand Burn during Times of Crisis – Mumbai 26/11: a case of the Taj Mahal Palace and Tower Hotel. Reputation Institute 14th Annual Conference Proceedings on: Corporate Reputation, Brand, Identity and Competitiveness, May 18-21, Rio de Janeiro/Brazil.
  • Balakrishnan, M.S. (2010): Brand Management in Times of Terror. Academy of International Business Conference Proceedings, June 25-29, Rio de Janeiro/Brazil.
  • Balakrishnan, M.S. and D'Lima, M. (2009): Gender Riptides: a Case to relook governmental, Management and Education policy. Academy of International Business Conference Proceedings, June, San Diego/USA.
  • Balakrishnan, M.S. (2009): Approaches to Enter Emerging Markets: a UAE Case Study Topic. Hawaii International Conference on Business, June 12-15, Hawaii, USA. [Malhotra, S.; Papadopoulos, N. and Balakrishnan, M. S. (2008): Free Trade Zones as Global Institutions: a Multicountry case study analysis. Academy of International Business Conference Proceedings, 30 June- 3 July, Milan/Italy. [Available at: http://aib.msu.edu/events/2008/AIB2008_Proceedings.pdf].
  • Balakrishnan, M.S. and D'Lima, M. (2008): The negative impact of reducing the gender gap. Oxford Business & Economic Conference, June 22-24, Oxford/Great Britain.
  • Balakrishnan, M.S. and Els, L. (2008): Customer Relationship Management: are Companies Getting Divorced From Reality? Oxford Business & Economic Conference, June 22-24, Oxford/Great Britain.
  • Balakrishnan, M.S. (2007): Strategic Branding of Destinations: Dubai – a case study. Conference proceeding of 5th International Business Research Conference, 26-27 April, Dubai/UAE.
  • Balakrishnan, M.S. (2006): Customer Relationship Orientation – Evolutionary link between Market Orientation and Customer Relationship Management. Conference proceeding, 6th GCBE Conference, October 15-17, Cambridge/USA.