Die NEW MEDIA Spezialisierung

Für gewöhnlich gibt es jeden von uns mindestens zweimal: 1. physisch und 2. virtuell. Obwohl die beiden natürlich miteinander verbunden sind, folgen sie doch oftmals einer sehr unterschiedlichen Logik und Dynamik. Das kann ebenso angsteinflößend wie auch produktiv und innovativ sein. Deshalb schaust du dir digitale Netzwerkkulturen an, lernst zu dekodieren, was dort geschieht, und entwickelst Strategien für die Kommunikation und Inszenierung im Web 2.0 und darüber hinaus.    

Kim Alishia Hübsch, Management (M.A.)

"My 'New Media' specialization was the perfect choice for me. It offered me the possibility to have a closer look at different media perspectives while having specific insights, too. Being smart about the digital world is essential nowadays in order to stay superior over the competitors."

NEW MEDIA im Master Management

Detaillierte Infos zu jedem Modul findest du in den Modulbeschreibungen rechts.

Study year 1

New Media Culture

5 ECTS
5 ECTS
New Media Culture
  • How do network and everyday culture relate?
  • How does the prior impact socio-economic relationships?
  • What changes and novelties have emerged in it?
  • How can I research practices in new media?
Prüfungsart: Learner's Portfolio

Specialization II

5 ECTS

Key Concepts for the Study of Management as Culture: Cultural Turns

5 ECTS

Controlling: Leading for Results

5 ECTS

Business Analysis

5 ECTS

Rhetorics and Stylistics

5 ECTS

Social Networks

5 ECTS

Specialization II

5 ECTS

Culture, Markets & Consumption

5 ECTS

Governance: Norms, Rules & Rituals

5 ECTS

Strategic Practice

5 ECTS

Power & Conflict

5 ECTS

Study year 2

Social Media Lab

5 ECTS
5 ECTS
Social Media Lab
  • How can I control the uncontrollability of social media?
  • What may suitable strategies and practices look like?
  • How do I design and run social media campaigns?
  • Do it! This is a practical playing field.
Prüfungsart: Project work

Specialization II

5 ECTS

Innovation Project

5 ECTS

Legitimacy: Ethics & Aesthetics

5 ECTS

Business Transformation

5 ECTS

Creativity, Improvisation & Play

5 ECTS

Research Colloquium

3 ECTS

Master Thesis incl. its Defense

22 ECTS

Personal Renewal

5 ECTS

Mehr Infos