TOURISM CULTURE & CONSUMPTION im Master Management

Tourismus ist überall. Er ist jedermann. Und jeden Tag. Alltag. Wir sind immer und überall auf Tour. Ob nah oder fern. Wenn du weißt, was wir meinen? Auf Tour zu sein und das, was damit verbunden ist, wird zu einem zentralen Thema auch über die Tourismusbranche hinaus. Seine Relevanz für Management im Allgemeinen ist unbestreitbar. Du erforschst diese Mobilitäten in der Praxis und entdeckst, inwiefern das "Touren" kreativ performt und verkörpert wird.

Daniel Heuser

Daniel Heuser, Management (M.A.)

"The specialization modules give me the opportunity to dive deep into my particular fields of interest over the whole period of the Master's program and to gain comprehensive and valuable knowledge for my professional life."

TOURISM CULTURE & CONSUMPTION im Master Management

Detaillierte Infos zu jedem Modul findest du in den Modulbeschreibungen rechts.

 

 

Study year 1

Becoming a Tourist

5 ECTS
5 ECTS
Becoming a Tourist
  • What is the status quo of research on tourism and the tourist?
  • How can I approach tourism and touristic behavior?
  • How does mobility relate to the performing of identities?
  • What does "being a tourist" mean for home, leisure and the everyday?
Prüfungsart: Essay

Specialization II

5 ECTS

Key Concepts for the Study of Management as Culture: Cultural Turns

5 ECTS

Controlling: Leading for Results

5 ECTS

Business Analysis

5 ECTS

Rhetorics and Stylistics

5 ECTS

Consumption of Tourism

5 ECTS

Specialization II

5 ECTS

Culture, Markets & Consumption

5 ECTS

Governance: Norms, Rules & Rituals

5 ECTS

Strategic Practice

5 ECTS

Power & Conflict

5 ECTS

Study year 2

Tourism & Development

5 ECTS
5 ECTS
Tourism & Development
  • What is the meaning of the self and its "localization" here?
  • To what extent do modern societies become "touristified"?
  • What past and present trends shape the associated industries?
  • How can I advance corresponding developments?
Prüfungsart: Written Assignment

Specialization II

5 ECTS

Innovation Project

5 ECTS

Legitimacy: Ethics & Aesthetics

5 ECTS

Business Transformation

5 ECTS

Creativity, Improvisation & Play

5 ECTS

Research Colloquium

3 ECTS

Master Thesis incl. its Defense

22 ECTS

Personal Renewal

5 ECTS

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