International Event Management
Behind every successful event is a unique idea. I want to be the one who not only develops the ideas, but knows which strings to pull when they get to be implemented. It's one of the reasons I was interested in a degree course where I can get a look backstage at trade fairs and conventions, as well as cultural and sporting events, and at the same time get familiar with the different contexts and processes of the event industry.
This degree course in International Event Management will give me what I need to design, plan and successfully implement a wide range of events. It will equip me to develop event concepts and strategies, communicate with clients and stakeholders, negotiate with sponsors, as well as schedule intercultural events. I will also be able to take into account sustainability, and the ethical, social, environmental and economic impact of the events I am responsible for.
Once I've got my degree in International Event Management, I will be able to work with confidence in this increasingly international and highly professional industry and who knows, maybe take charge of seriously mega events like world championships.
Head of the Degree Program
Degree Program Structure
Karlshochschule opens up a whole new, exciting world with each module in the International Event Management study program. When I look at the module overview, I discover at the same time how the contents of my studies are logically interconnected, thereby revealing International Event Management to me as an overarching whole.
Study year 1: Analysis and Strategy in Management and Scientific Research Methods
Introduction to Theory and Practice of International Event Management
- Event Management as scientific discipline (current state of research, specialist literature)
- References to general economic and social sciences
- Characteristics and structures of practical Event Management
- Dimensions of Event Management (Hardware, Software, profitability, organization, actors, networks)
- Case studies
Introduction to Management and its Quantitative Methods
Introduction to Scientific Research Methods
English/German as a Foreign Language 1
Markets and Market Players of the Event Industry
Markets, Culture, Communication
Basic Principles in Strategic Management
English/German as a Foreign Language 2
Study year 2: Transfer of theoretical knowledge to company projects
Sustainable Events Development and Design
- Types of events and their respective typical features
- Event concepts in different cultural, social and political contexts
- Events as products: product development strategies, events’ concept development and design
- Players involved in production of events and their interaction and collaboration forms (preferred partnership, contract negotiation etc.)
- Value chain of different types of events
- Primary and secondary economic impact estimation of events
- International hallmark events as products
- Case studies and evaluations
Events Marketing and (Re-)Positioning
Introductory Company Project
Foreign Language 2.1
Exhibitions, Conventions, Sports and Cultural Events: The Locations Dimension
Exhibitions, Conventions, Sports and Cultural Events: The Operations Dimension
Advanced Company Project
Foreign Language 2.2
Study year 3: Internship, semester abroad and Bachelor Thesis
Current Issues in International Event Management: Research Colloquium
- Exemplary discussion of current issues in International Event Management
- Definition of research questions
- Evaluation of status of research and reading for the respective research question
- Development of appropriate scientific methodologies to operationalize the respective research question
- Feedback and group discussion of the selected issues and the respective progress of work
- Creation of an exposé, a draft, the final paper
Internationalization in the Events Industry: Field Studies
Elective: Ethics in Management: Globalization - Sustainability - Practice
Change & Innovation
Elective: Culture & Language
Bachelor Thesis including its defense
Do you have any questions?
What's special about Karls?
Jasmyn Boeger, International Event Management
"The most exciting aspect of my course of study at Karlshochschule is its relevance to commercial practice. For example, company projects give us the chance to implement ideas we have looked at in the lectures. This degree program covers a range of different fields within the event sector and makes it possible for me to choose a specialization during my studies which will give me advantages later when working in this sector. Furthermore, I benefit from different international and intercultural perspectives, as well as various fields of application, which means I won't be restricted to working in Germany. Guest lectures and excursions to event venues provide me with wonderful and varied insights into the real workings of this sector and also allow me to already start building up my professional network. And on top of all that, I'm very impressed by the personal support from the head of our degree program, who is always available to give us advice."
International Event Management - Insights
Saranda Halitay, International Event Management
"I like studying at Karlshochschule because the courses are so diverse and complex. Everything is covered to make sure that when we finish we'll be on the right track to future success. In particular, I'm learning how to bring people together and motivate them, in both my business and private lives."