The NEW MEDIA specialization

Most people exist in at least two spaces: a physical and a virtual one. Although linked, the two appear to follow very different logics and dynamics at times. That can be just as frightening as productive and innovative. You will examine digital network cultures, learn to decode what is going on there and develop strategies for communication and staging in and beyond Web 2.0.

Kim Alishia Hübsch, Management (M.A.)

"My 'New Media' specialization was the perfect choice for me. It offered me the possibility to have a closer look at different media perspectives while having specific insights, too. Being smart about the digital world is essential nowadays in order to stay superior over the competitors."   

NEW MEDIA in the Master Management structure

For detailed information about each module please see the module description on the right.

 

 

Study year 1

New Media Culture

5 ECTS
5 ECTS
New Media Culture
  • How do network and everyday culture relate?
  • How does the prior impact socio-economic relationships?
  • What changes and novelties have emerged in it?
  • How can I research practices in new media?
Type of examination: Learner's Portfolio

Specialization II

5 ECTS

Key Concepts for the Study of Management as Culture: Cultural Turns

5 ECTS

Controlling: Leading for Results

5 ECTS

Business Analysis

5 ECTS

Rhetorics and Stylistics

5 ECTS

Social Networks

5 ECTS

Specialization II

5 ECTS

Culture, Markets & Consumption

5 ECTS

Governance: Norms, Rules & Rituals

5 ECTS

Strategic Practice

5 ECTS

Power & Conflict

5 ECTS

Study year 2

Social Media Lab

5 ECTS
5 ECTS
Social Media Lab
  • How can I control the uncontrollability of social media?
  • What may suitable strategies and practices look like?
  • How do I design and run social media campaigns?
  • Do it! This is a practical playing field.
Type of examination: Project work

Specialization II

5 ECTS

Innovation Project

5 ECTS

Legitimacy: Ethics & Aesthetics

5 ECTS

Business Transformation

5 ECTS

Creativity, Improvisation & Play

5 ECTS

Research Colloquium

3 ECTS

Master Thesis incl. its Defense

22 ECTS

Personal Renewal

5 ECTS

Further information