The TOURISM CULTURE & CONSUMPTION specialization

Tourism is everywhere. It is everyone. It is everyday. We tour to and within spaces all the time. Near and far. Accordingly, tour-ing and what it entails becomes a central topic even beyond the tourism industry. It gains relevance for managing in general. You will explore touring mobilities in practice and discover to what extent touring practices are performed and embodied in creative ways.

Daniel Heuser

Daniel Heuser, Management (M.A.)

"The specialization modules give me the opportunity to dive deep into my particular fields of interest over the whole period of the Master's program and to gain comprehensive and valuable knowledge for my professional life."

TOURISM CULTURE & CONSUMPTION in the Master Management structure

For detailed information about each module please see the module description on the right.

 

 

Study year 1

Becoming a Tourist

5 ECTS
5 ECTS
Becoming a Tourist
  • What is the status quo of research on tourism and the tourist?
  • How can I approach tourism and touristic behavior?
  • How does mobility relate to the performing of identities?
  • What does "being a tourist" mean for home, leisure and the everyday?
Type of examination: Essay

Specialization II

5 ECTS

Key Concepts for the Study of Management as Culture: Cultural Turns

5 ECTS

Controlling: Leading for Results

5 ECTS

Business Analysis

5 ECTS

Rhetorics and Stylistics

5 ECTS

Consumption of Tourism

5 ECTS

Specialization II

5 ECTS

Culture, Markets & Consumption

5 ECTS

Governance: Norms, Rules & Rituals

5 ECTS

Strategic Practice

5 ECTS

Power & Conflict

5 ECTS

Study year 2

Tourism & Development

5 ECTS
5 ECTS
Tourism & Development
  • What is the meaning of the self and its "localization" here?
  • To what extent do modern societies become "touristified"?
  • What past and present trends shape the associated industries?
  • How can I advance corresponding developments?
Type of examination: Written Assignment

Specialization II

5 ECTS

Innovation Project

5 ECTS

Legitimacy: Ethics & Aesthetics

5 ECTS

Business Transformation

5 ECTS

Creativity, Improvisation & Play

5 ECTS

Research Colloquium

3 ECTS

Master Thesis incl. its Defense

22 ECTS

Personal Renewal

5 ECTS

Further information