The TOURISM CULTURE & CONSUMPTION specialization
Tourism is everywhere. It is everyone. It is everyday. We tour to and within spaces all the time. Near and far. Accordingly, tour-ing and what it entails becomes a central topic even beyond the tourism industry. It gains relevance for managing in general. You will explore touring mobilities in practice and discover to what extent touring practices are performed and embodied in creative ways.
Person in charge
Daniel Heuser, Management (M.A.)
"The specialization modules give me the opportunity to dive deep into my particular fields of interest over the whole period of the Master's program and to gain comprehensive and valuable knowledge for my professional life."
TOURISM CULTURE & CONSUMPTION in the Master Management structure
For detailed information about each module please see the module description on the right.
Study year 1
Becoming a Tourist
- What is the status quo of research on tourism and the tourist?
- How can I approach tourism and touristic behavior?
- How does mobility relate to the performing of identities?
- What does "being a tourist" mean for home, leisure and the everyday?
Key Concepts for the Study of Management as Culture: Cultural Turns
Controlling: Leading for Results
Rhetorics and Stylistics
Consumption of Tourism
Culture, Markets & Consumption
Governance: Norms, Rules & Rituals
Power & Conflict
Study year 2
Tourism & Development
- What is the meaning of the self and its "localization" here?
- To what extent do modern societies become "touristified"?
- What past and present trends shape the associated industries?
- How can I advance corresponding developments?