Program Overview
In which role do you see yourself? Please roll over the silhouette.
The big yellow M. The silver star. The white italic lettering on a red background – we live in a world full of logos. However, there are comparatively few smart minds behind these brands. During your International Marketing Bachelor's Degree course, you will learn to become a brand maker: that is, how to develop marketing strategies, conquer international markets or create new products. With a Bachelor of Arts, your future prospects will be excellent, for example in advertising agencies, marketing departments, sales or product management. But before you press fast forward to your career, let’s take a look at your program:
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Accreditation
- The Bachelor's degree program in International Marketing has been accredited with good results by FIBAA.
Internship
At the end of your Bachelor's Program you will gain practical experience in an internship - three to six months in which you have the opportunity to put your knowledge and enthusiasm to the test under real world conditions – and which may even serve as basis for your Bachelor's thesis. We will help you to find an internship, drawing on our established network of contacts in the business world.
Marc Sussner, Student of Karlshochschule International University
Studying Abroad
Paris – a city with artistic flair, ideal for creative marketing.
The program is internationally oriented: English is the language of instruction from the 3rd semester and it is mandatory to learn another foreign language, such as Arabic or Spanish. This philosophy bears fruit in the 5th semester at the very latest – in the obligatory semester abroad, during which you will gain credit points at one of our partner universities, e.g. in Lincoln, Istanbul or Honolulu. Links to the websites of our partner universities can be found in the column in the right.
Links
Project Phases
During your International Marketing studies, you will have to cope with reading a considerable amount of literature, as is the case with every degree program. However, you will be able to apply your knowledge right away! Your professors will regularly involve you and your fellow students in real hands-on projects, e.g. developing a new product line or designing an advertising campaign.
Instruction & Learning
We want you to be successful – which is why we supply you with the necessary equipment and tools.
1. Self-study
Broaden your knowledge in the library or language laboratory.
2. Case studies
Create case studies and analyze business plans, for instance.
3. Business simulation games
Gain practice-oriented know-how during business simulation games covering a broad range of areas.
4. Role plays
Prepare yourself with role plays for job interviews etc.
5. Business excursions
Take a look behind the scenes during business excursions. For example at the 1&1 computing centre.
6. Lectures by industry practitioners
Be inspired by guest lecturers from the world of economics, culture or sport.
Course Structure
Are you interested in the International Marketing Bachelor's Program? You can obtain an overview of the course structure here.
Any further questions? Detailed information on the progam and modules can be viewed here as PDF download. >>
More information?
Application
Do you see your future in International Marketing? Then apply for our Bachelor's Program now and say SIGN ME UP!
Do you have any further questions about the program? If this is the case, why don't you come and visit us. Please call the following number to arrange an appointment:
+49 721 1303-500