Karlshochschule International University – English

In addition to the emphasized impression of classic, functional management knowledge, you will learn to consider management as a systemic network of relations which consistently comprehends humans as the center point of economic operating. As such, we view management from a culturally scientific perspective, intending to enable you - as a future executive - to deal with complex, continuous, interlinked social structures and markets in a reflected and constructive way.

You can individually arrange the focus of your studies with the choice of two of eight specializations:

Culture & Performance
In Culture & Performance, students learn to comprehend and encounter the meaning of culture in its complexity and its transformation potential for management. Coming from the Cultural Turns, students look at Performance and Performativity as central dimensions in the examination of economy as culture. They learn to face the tensions of the field and to accompany and de- sign cultural transformations.

Creativity & Innovation
Creativity & Innovation sets off directly at transformation itself. Students compile the competence to challenge, examine and design creativity with its complexity to transform it into innovation. Special focus is on the qualification of students to broach the issue that the management of creativity is impalpable and fuzzy, to incorporate this fact in their actions and to nevertheless develop creative solutions.

Brand
Brand sees the brand as an economic power as well as a societal key phenomenon. Re- cent critics of culture and consumption, discourses of brand and brand management as well as the development of brand strategies and brand architectures will be approached. Hence, students comprehend brand leadership not as a trivial reason-cause correlation but as the art of navigating between stakeholders.

New Media
In New Media, students understand the circumstances and phenomena of digital network culture, analyze them and develop strategies and actions to decode digital communication forms. They develop communication and staging strategies for social media tools, reflect constructions of reality in the virtual space and comprehend social networks as communica- tive phenomena.

Critical Tourism
Critical Tourism frames tourism as an inherent part of the everyday, exploring how tourism is per- formed, how identities are reproduced and how new spaces emerge. It relooks the notion of mobilities ‘on tour’, a touring mobility that demands us to engage tourism in creative ways. Students unfold touring mobilities in practice and discover to what extent touring practices are performed and embodied.

Finance
In Finance, students discover the interdependencies and complex mutual mechanisms of recent global transformation processes and explore historic financial and economic crises. Students learn to detect, reflect and design global and comprehensive transformation pro- cesses of the financial industry beyond the singular, mono-perspective view of (finance-eco- nomic) single-events.

Intercultural Competence
In Intercultural Competence, the understanding of the evolution of cultural para- meters and values and the competence to successfully design intercultural processes are central. Students learn to persist throughout complex challenges in an organizational context with unknown and foreign influencing factors, to act target-oriented and to offer orientation themselves.

Human Resources & Diversity
Human Resources & Diversity examines the rising demographic plurality of contemporary society and the com- municative construction of social identities. Encounters in societal (sub-) arenas take place
as discursive debates on social and economic capital. Students learn to moderate and lead these discourses, to design adequate solutions and thereby accompany those transformation processes.

One of our university’s specific features is its focus on the personal development of our students. Thus, the modules regarding “personal skills” are offers aiming to help you develop your personality, e.g. by working on your demeanor and manner as well as your effect on others or by reflecting on tasks and situations from varying perspectives.

According to the principles of constructivist didactics, we see you as an individual with your own experiences, perceptions and needs in learning. Consequentially, we continually aim to adapt our study offer to this awareness by applying various teaching methods and instruments devised to suit you and grant you the greatest possible freedom and flexibility.