Program Overview

International Media Management

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You are online right now – and you are not the only one! Millions of people worldwide are surfing and chatting, blogging and networking with others as you read this sentence. The world of media therefore continuously requires new creative contents that are constantly being changed and invented. New technologies have opened up innovative ways of networking internationally and growing for media corporations. However, companies must also remain profitable in this multi-faceted media landscape. The “International Media and Communication Management” Bachelor’s program will prepare you for a successful career working in and with media companies in an increasingly competitive international business world, for example as business planner in an international media corporation, campaign manager in an agency or as media consultant for organizations. But let’s start by having a look back at your future:

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Accreditation

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  • The Bachelor's degree program in Media and Communication Management has been accredited with good results by FIBAA.


Internship

At the end of your Bachelor's Program you will gain practical experience in an internship - three to six months in which you have the opportunity to put your knowledge and enthusiasm to the test under real world conditions – and which may even serve as basis for your Bachelor's thesis. We will help you to find an internship, drawing on our established network of contacts in the business world.


Studying abroad

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The program is internationally oriented: English is the language of instruction from the 3rd semester and it is mandatory to learn another foreign language, such as Spanish or Arabic. This philosophy bears fruit in the 5th semester at the very latest – when you are recommended to study for a semester abroad, during which you will gain credit points at one of our partner universities. Links to the websites of all of our partner universities can be found in the column on the right.


Project Phases

Die Projektphasen

During your studies of International Media and Communication Management, you will have to cope with reading a considerable amount of literature, as is the case with every degree program. However, you will be able to apply your knowledge right away! Your professors will regularly involve you and your fellow students in real hands-on projects, such as advising an international company on their public relations activities or conducting lobbying activities for an NGO.


Instruction & Learning

We want you to be successful – which is why we supply you with the necessary equipment and tools.

1. Self-study

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Broaden your knowledge in the library or language laboratory.

2. Case-Studies

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Create case studies and analyse business plans, for instance.

3. Business simulation games

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Gain practice-oriented know-how during business simulation games covering a broad range of areas.

4. Role plays

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Prepare yourself in role plays for job interviews etc.

5. Business excursions

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Take a look behind the scenes during business excursions. For example at the 1&1 computing centre.

6. Lectures by industry practitioners

Praxisvorträge
Be inspired by guest lecturers from the world of economics, culture or sport.


Course Structure

Are you interested in studying International Media and Communication Management? You can obtain an overview of the course structure here.

Any further questions? Detailed information on the program and modules can be viewed here as PDF download.


Scholarship


Application

Do you see your future in International Media and Communication Management? Then apply for our Bachelor's Program now and say SIGN ME UP!

Do you have any further questions about the program? If this is the case, why don't you come and visit us. Please call the following number to arrange an appointment:

+49 721 1303 500

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