Professor of Branding, Creativity and Performative Management

Professor at Karlshochschule since

  • October 16, 2008

Committees/Responsibilities

Modules

  • Advanced Company Project
  • Approaching Brands
  • Brand Stories
  • Brand Strategies
  • Creativity and Innovation
  • Creativity in Context
  • Cultural Turns
  • Innovation Project
  • Introductory Company Project
  • Research Colloquium

Research fields and interests

  • Creativity and Innovation Management
  • Branding and Marketing
  • Organizational Transformation
  • Performative and interdisciplinary orientation in the main areas of research

Academic Education and Training

  • Conferral of a Doctorate in Philosophy (Dr. phil.) at the Berlin University of the Arts; dissertation: "Kooperative Kreativität: Theoretische Basisentwürfe und organisationale Implikationen"
  • Second degree in Science of Art at the Technical University of Berlin
  • Studies of Communication in Social and Economic Contexts at the Berlin University of the Arts; degree: Diplom-Kommunikationswirt (Graduate in Communications)
  • Studies in European Business Administration at Middlesex University Business School, London

Business Experience (selection)

  • Planning Director at SelectNY.Berlin – Key account responsibility: Aktion Mensch, Douglas, Thalia, Radisson BLU, BASF
  • Senior Strategic Planner at ECONOMIA/BBDO, Hamburg – Brand Management, Creative Planning, and Qualitative Market Research. Key account responsibility: Telekom, Volvo, Beiersdorf, Schwartau
  • Senior Adviser and Planner at heller & partner, Berlin – Set-up of the Berlin Branch and New Business. Key account responsibility: BMW, Messe Berlin, Deutsche Kreditbank
  • Consultant at zeb/rolfes.schierenbeck.associates, Berlin: Customer projects in the banking and insurance sector

Expert Activities

  • Since 2010: Guest Lectureship at BI-Norwegian School of Management
  • 2006 - 2010: Guest Lectureship at Berlin University of the Arts

Further Information

  • 2011: Visiting Scholar (February to April) at the BI-Norwegian School of Management Scholarship from the Research Council of Norway (Yggdrasil), topic: "The Relevance of Cultural Differences for Swarm Branding: Reducing SkepticismScepticism towards Cause-related Marketing or Cause-related Branding?"
  • 2010: ERASMUS Mobility Grant for the BI-Norwegian School of Management
  • 2004-2005: Doctoral Fellowship of Berlin
  • 1997: Kunst3 oder wie lernt ein Museum laufen?, 1st prize in the competition "Jugend entwickelt Berlin"

Publications and Working Papers

Monographs

  • Sonnenburg, S. (2007): Kooperative Kreativität: Theoretische Basisentwürfe und organisationale Erfolgsfaktoren. Wiesbaden: DUV.

 

Articles in journals

  • Sonnenburg, S. and Manz, L. (forthcoming 2017): Moments to despair in the co-creative process. In: Journal of Business Creativity and the Creative Economy.
  • Sonnenburg, S. and Wee, D. (2016): Introduction to touring consumption. In: Journal of Consumer Culture, 16(2), 322-333.
  • Baker, L. and Sonnenburg, S. (2013): Business Co-creativity with an Eye towards MENA. In: Journal of Strategy and Management, 6(2), 123-138.
  • Sonnenburg, S. and Singh, S. (2012): Brand Performances in Social Media. In: Journal of Interactive Marketing, 26(4), 189-197. 
  • Sonnenburg, S. (2010): Brands are like Barbecues: Die Mit-Mach-Kultur in der Marke. In: German Council Magazin "Kultur", 34-38.
  • Sonnenburg, S. (2004): Creativity in Communication: A Theoretical Framework for Collaborative Product Creation. In: Creativity and Innovation Management, 13 (4), 254-262.

 

Articles in Anthologies

  • Sonnenburg, S. (2015): Mensch-Medien-Hybride: Auf dem Weg zu einem neuen Da-sein. In: Stiegler, C., Breitenbach, P. und Zorbach, T. (Hrsg.): New Media Culture: Mediale Phänomene der Netzkultur. Bielefeld: transcript, 281-295.
  • Sonnenburg, S. and Baker L. (2013): Approaching Branded Spaces. In: Sonnenburg, S. and Baker, L. (eds.): Branded Spaces: Experience Enactments and Entanglements. Wiesbaden: Springer VS Verlag, 9-29.
  • Sonnenburg, S. (2013): Beatles & Co. Creativity as an Emergent Phenomenon. In: Becker, L. and Müller, A. (eds.): Narrative and Innovation. Wiesbaden: Springer VS Verlag, 175-194.
  • Sonnenburg, S. and Baker, L. (2012): Using DASH to Generate Co-creativity in Liminal Experiences. In: Innovating Innovation, Eine Initiative von Thomas Fundneider und Markus Peschl in Kooperation mit APA-ZukunftWissen.
  • Sonnenburg, S. and Baker, L. (2011): Creating Creativity in Business Contexts. In: Bylok, F. and Cichoblazinski, L. (eds.): The Role of Human Capital in Knowledge Based Management. Czestochowa: WWZPCz, 17-31. 
  • Sonnenburg, S. (2011): Brauchen Kulturmarken Markenkultur? Zwischen Inszenierung und Involvierung. In: Holst, C., Janner, K. und Kopp, A. (Hrsg.): Social Media im Kulturmanagement: Wie Online-Geschäftsmodelle und das mobile Web das Kulturmanagement revolutionieren. Heidelberg: mitp, 191-207.
  • Sonnenburg, S. (2011): Kreativität. In: Meier, R. und Janßen, A. (Hrsg.): Coachs ausbilden: Ein strategisches Curriculum. Sternenfels: Wissenschaft & Praxis Dr. Brauner, 406-413.
  • Sonnenburg, S. (2010): Unternehmenskreativität als Unternehmen Kreativität: Und was können wir dabei von berühmten Unternehmungen lernen? In: Preiß, J. (Hrsg.): Jahrbuch der Kreativität 2010. Köln: JPMK, 101-112.
  • Sonnenburg, S. (2009): Markenmodelle des Involvements: Von der Mission zur Transmission. In: Sonnenburg, S. (Hrsg.): Swarm Branding: Markenführung im Zeitalter von Web 2.0. Wiesbaden: Springer VS Verlag, 73-86.
  • Sonnenburg, S., Burgold, F. und Voß, M. (2009): Masse macht Marke: Die Bedeutung von Web 2.0 für die Markenführung. In: Sonnenburg, S. (Hrsg.): Swarm Branding: Markenführung im Zeitalter von Web 2.0. Wiesbaden: Springer VS Research, 9-18.
  • Sonnenburg, S. (2007): Creative Complexes: A Theoretical Framework for Collaborative Creativity. In: Jöstingmeier, B. and Boeddrich, H. (eds.): Cross-Cultural Innovation. München: Oldenbourg, 149-165.

 

Anthologies and Special Issues

  • Runco, M. and Sonnenburg, S. (eds.)(forthcoming 2017): The hero's journey: A tribute to Joseph Campbell and his 30th anniversary of death. Special Issue. Journal of Genius and Eminence.
  • Küpers, W., Sixt, D., Sonnenburg, S. and Zierold, M. (eds.)(forthcoming 2017): ReThinking Management.
  • Sonnenburg, S. and Wee, D. (eds.)(2016): Touring consumption. Special Issue. Journal of Consumer Culture.
  • Sonnenburg, S. and Wee, D. (eds.)(2015): Touring consumption. Wiesbaden: Springer VS.
  • Sonnenburg, S. and Baker, L. (eds.) (2013): Branded Spaces: Experience Enactments and Entanglements. Wiesbaden: Springer VS Verlag.
  • Sonnenburg, S. (2009) (ed.): Swarm Branding: Markenführung im Zeitalter von Web 2.0. Wiesbaden: Springer VS Verlag.

Conference Contributions

  • Sonnenburg, S. und Baker, L. (2013): Deconstructing Brands auf der 31st Standing Conference on Organizational Symbolism "Creative De-Construction", Warschau, 13.-16.07.2013.
  • Sonnenburg, S. und Baker, L. (2013): Co-Creativity as Normal Business auf der 31st Standing Conference on Organizational Symbolism "Creative De-Construction", Warschau, 13.-16.07.2013.
  • Sonnenburg, S. (2012): Managing in Uncertain Times, AIB-MENA Konferenz, Dubai, 13.-15.01.2012.
  • Sonnenburg, S. (2011): People and the Value of an Organization – Social, Human and Intellectual Capital, Konferenz, Czestochowa/Koszecin, 16.-17.2011.
  • Sonnenburg, S. (2010): Brauchen Kulturmarken Markenkultur? Zwischen Inszenierung und Involvierung, stART.10 Conference, Duisburg.
  • Sonnenburg, S. (2010): We-Branding: Brands are like Barbecues, Conference "Narrative + Innovation" at Karlshochschule International University, Karlsruhe.
  • Sonnenburg, S. (2009): Masse macht Marke, Marketing + Services Trade Show, Frankfurt am Main.
  • Sonnenburg, S. (2009): Products, People, Places: Horizons and Limits of Branding, 12. ACEEPT (Association of European Training Centres in Tourism) Konferenz, Karlsruhe.
  • Sonnenburg, S. (2009): Project Creativity in Organizations: What can we learn from The Beatles, Picasso, Braque, and Herzog & de Meuron?, Creative Economy and Beyond Conference, Helsinki/Finnland.
  • Sonnenburg, S. (2009): Swarm Creativity, 3. UNeECC (University Network of the European Capitals of Culture) Generalversammlung und Konferenz, Vilnius/Litauen.
  • Sonnenburg, S. (2007): Group Creativity and Beyond: What can we learn from famous groups?, Applied Business Creativity in 21st-Century Organisations Conference, London/UK.
  • Sonnenburg, S. (2003): Creative Complexes: A Theoretical Framework for Collaborative Creativity, 8. Europäischen Konferenz über Kreativität und Innovation, Mainz.