A better tomorrow is possible: Management (B. A.)

  • Marketing (MA)
  • Media Communication (MC)
  • Arts & Entertainment (AE)
  • Event (EV)

Would you like a degree in line with your values, which helps you assume responsability for a better future? If so, the Bachelor of Management with the possible specializations of Marketing, Media Communication, Arts & Entertainment, or Event could be right for you.

The features of the Karls: 01. Personalized focal point 02. Focus on practical experience + Company projects 03. Language courses + Study abroad semester 04. Friendly atmosphere + Friendly professors 05. Small class size + Interactive lectures 06. Personal development

Interview with Dr. Dr. Prof. Björn Bohnenkamp

Visit profile

# What about contemporary management makes it so relevant and interesting?

We are starting to recognize that the division between the study of culture and the study of Business or Management doesn't seem to work. There is a need for people who organize events, or who work in communications or the arts to also have a firm grasp of Management. At the same time managers have to learn that they won't get far without an understanding of cultural processes. An example of this would be in marketing, where an understanding of symbols, rituals, and communities can spell success for products in a way which prices or quality cannot.

# What makes a Management degree at the Karls special? 

Our Curriculum is not only, as it is the case with most private universities of applied sciences, a hodgepodge of currently trending topics. But our teachings are contextualized and forge a cross-connection, both of which foster independent thinking within our students: Even when it comes to critically questioning the effects that management has on the natural environment or society.

# What is especially important to you when working with students?

I always try to deliver a holistic view to students in teaching so that they can easily pick up the logic behind supply and demand, behind culture and technology. Of course they also learn about the effect which digitalization has on communication, events, marketing and culture, but it is more important that they develop the proper qualifications needed to assess the next big innovative developments in these fields.

About Dr. Dr. Prof. Björn Bohnenkamp

Dr. Dr. Professor Bohnenkamp is the head of the bachelor degree of Management at the Karlshochschule. It is his accumulated experience and research in the fields of media, marketing, and culture, as well as his work as a coach within these industries which guides the development of his interactive lectures and provides the educational basis which he hopes to pass on within his courses.

Nele Menkel on the Student Group "Karlstainable"

More about Karls Initiatives

Karlshochschule has an aim to “Rethink Management and Society” - and that implies, of course, that the topic of sustainability is of special significance for our Uni. One of the main factors in trying to make Karls a greener, fairer and more diverse place is the student initiative Karlstainable

I joined the initiative in my first semester at Karls and now, one and a half years later, I couldn’t be happier to be a part of such a motivated, creative and colorful team!

The aim of our work is twofold: On the one hand, we explore, promote and support a more sustainable lifestyle in- and outside of Karls by means of different events (such as our yearly sustainable Christmas market - with Glühwein and waffles of course ;-) ). On the other hand we tightly cooperate with the university administration in our constant search for ways to make the Karls itself more sustainable.

This means that we are pursuing changes in the university’s infrastructure. Our latest achievement in this regard are the trash cans that you can see in every room of Karlshochschule: Thanks to our “waste management” project group Karlshochschule now enjoys the full package of exemplary waste separation - new bins and user’s instructions included. But of course we already have new projects in mind: In the next semester we want to support Karls in finding the greenest and fairest provider available for the management of both its energy and finances. 

These are small steps on our way to a university in which sustainability is not only deeply rooted in the everyday practices of its members, but also institutionally established. But for me, each of these steps means more than supporting the environment: It means helping my university to become a more vivid place, learning a lot and having a lot of fun with those who want to do the same.

About Nele Menkel

Nele is studying International Relations in the fourth semester. In her studies she tries to understand how the big global picture is shaped by many small actions that people take every day. As a member of the student initiative Karlstainable, she applies that knowledge and fosters sustainability with other students on many different levels.

#PeopleOfKarls: More stories

The Producer

Vocation instead of Career: Lee explains how he found his inner-film producer at the Karlshochschule. What's inside you?

Learn more ...

The Employer

Your dream-job doesn't need to stay a dream. Jana illustrates just how much practical experience a bachelor at the Karls contains. What do you dream of?

Learn more ...

The Bridgebuilder

Interested in studying in Germany? Lan Anh explains how she lays out the path for candidates interested in studying at the Karlshochschule. Are you ready to break ground?

Learn more ...

The Storyteller

For Alex, his degree at the Karlshochschule is a stage for ideas and stories. Would you like to tell your story?

Learn more ...

The Changemaker

Every movement starts with a single step. Pareesha describes the changes her country of Malaysia is undergoing. What moves you?

Learn more ...

Voices from the Karls

Oliver - International Marketing Management

Coming from a multicultural background, I find studying, thinking and creating in an environment as diverse as Karlshochschule to be a real blessing. I've never been one to fall when I can jump and at a place like the Karls you certainly learn how to jump high.

Aakash - Intercultural Management & Communication

Everything here is so international and it's like you can experience the whole world.

Prof. Dr. Dr. Björn Bohnenkamp

Great place to teach, great place to think, great place to discuss the future of our society.

Cornelius - Intercultural Management & Communication

I believe that culture has become an integral part of today's economy. Through my studies I was able to develop personally and professionally.

Nico - International Media Management

In today's digitized world we are incredibly sensitive to media content and the media makers and managers need an international perspective on the subject.

Paul - Politics, Philosophy & Economics

What are the interests of politics? What motives the economy? And how can human thought and action be explained? I've always been interested in questions like that.

Svenja - International Relations

When I first thought of International Relations, I used to think of a very theoretical approach. But here at Karls that is not the only thing we do. The focus lies on team work and critical thinking, learning by doing and questioning everything in the process.

Nur - Arts & Cultural Management

Cosy, familiar, creative, productive and practice-oriented - that is my everyday university life.

Frequently Asked Questions

How do the tuition fees work? How are student slots awarded at the Karls?

To our FAQ

Admission Service

More information

Application

Apply now for the next course in March 2019 with the code "GoKarls"!

All information