Communication Management (B.A.)

Bachelor’s degree program

You believe that almost everything in our world revolves around communication: that’s why our world needs people like you in all kinds of areas: In marketing departments, in public relations for companies and non-profit organizations, but also in HR and finance departments. You not only enjoy communicating, but are also fascinated by the psychological background, formal genres and social dynamics of communication. In particular, you believe that stories are not only one of the oldest forms of communication, but also one of the most persuasive. With this knowledge in mind, you can not only work for companies and organizations, but also understand and change society!

The course focuses on both communication and management and their overlaps. It follows an interdisciplinary approach that combines management studies, marketing science, communication science, psychological approaches and cultural studies. There is a strong focus on applied skills such as the development of strategic campaigns and digital communication, but also on reflective potential for understanding communicative processes in our society. During a semester abroad, you can deepen your skills at one of our partner universities.

Career Opportunities

• Campaign manager for NGOs
• Journalist
• Head of Employer Branding
• Marketer
• Employee in public relations
• Advertiser

Head of degree program

Prof. Dr. Dr. Björn Bohnenkamp

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Communication Management – Structure first year – 60 ECTS

• 6 ECTS – The World of Media: History, Technology & Practices
• 5 ECTS – Organizational Environment
• 6 ECTS – Introduction to Management
• 5 ECTS – Responsible Practices
• 8 ECTS – Introduction to Scientific Research Methods
• 4 ECTS – English / German as a Foreign Language 1
• 6 ECTS – Digital Markets: Psychology, Technology and Culture
• 6 ECTS – Psychoanalysis, Media Communication and Subjectivation
• 5 ECTS – Strategy as Theory and Practice
• 5 ECTS – Community Project
• 4 ECTS – English / German as a Foreign Language 2

Communication Management – second year – 60 ECTS

• 6 ECTS – Mass Media Society: Discourses, Sociology & Psychology
• 6 ECTS – Area Studies
• 6 ECTS – Resources: Financial Resources, Human Resources, Organization
• 6 ECTS – Introductory Company and Consulting Project
• 6 ECTS – Foreign Language 2.1
• 6 ECTS – Storytelling and Integrated Communication
• 6 ECTS – Change & Learning
• 6 ECTS – Controlling, Accounting & Reporting
• 6 ECTS – Enhanced Company and Consulting Project
• 6 ECTS – Foreign Language 2.2

Communication Management – third year – 60 ECTS

• 6 ECTS – Current Issues in Communication Studies
• 6 ECTS – Communication Elective
• 6 ECTS – Management Elective
• 6 ECTS – International Project
• 6 ECTS – Elective: Foreign Language 2.3 / Host Language
• 18 ECTS – Internship
• 12 ECTS – Bachelor Thesis incl. its Defense

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