The International Business Program
I imagine that I will have an international career in the future. I want to tap into new markets, develop organizations and assume responsible management functions. I want to understand and analyze economic issues in the international context and to interpret them with a view to their cultural background. Scientific theories, principles and methods will help me to act in appropriately and effectively for my business, but also to act responsibly.
The specialization area in "intercultural management" will allow me to understand the intercultural dimension of entrepreneurial actions in the context of markets and marketing as well as human resources management. I will also explore the ethical foundations of these actions and the specifics of intercultural communication in management. In the "marketing" specialization area, I will develop competencies that enable me to open up new markets and develop and implement target-oriented marketing concepts, taking into account international and intercultural aspects. The specialization area in "responsible business" involves exploring questions related to the sustainable use of resources in different cultural and political contexts.
Head of Degree Program
Specializations in the International Business Program
In this program I can choose one out of three specialization areas and thus assemble my own individual program of studies completely as I wish. As a result, I can pursue the path I want to take for my future career right from the start:
What's special about Karls?
Studienaufbau International Business
Karlshochschule opens up a whole new, exciting world with each module in the International Business program. When I look at the module overview, I discover how the contents of my studies are logically interconnected, thereby revealing International Business to me as an overarching whole:
1. Academic Year: Basics of Analysis and Strategy in Management and Scientific Research
2. Academic Year: Application of theoretical knowledge in Company Projects
3. Academic Year: Semester Abroad, Internship and Bachelor Thesis
Nadège Ducottet, Korn Ferry Hay Group
"The Karlshochschule is a place in which every student is encouraged to believe in their dreams and ambitions, no matter their cultural or academical background. As a student there, I was given the keys and confidence I needed to realize my dream of traveling the world while succeeding professionally, by being taught that no dream was too big or too high and constantly being challenged to reconsider my ways of perceiving the world around me, which is what some people would call "Think out of the Box". But in order to think out of the box, you first need to think and fully understand the content of the box itself. Through high-quality course material, case studies, Karls-discussions and team activities, the Karlshochschule allows students from all around the world to gain the critical reasoning abilities that they will later need to succeed in the professional world."