Specialization Intercultural Management

A weekend in London, a backpack trip through Southern Europe, three months of voluntary work in Colombia, a walk in the city or a conversation with fellow students - in all these situations we notice: What separates us and perhaps seems strange to us is also what enriches us and what we can learn from each other. 

In our focus on intercultural management, we build bridges between cultures and learn to unleash the constructive potential of globalization. We deal with the constitution of societies and their influence on communication processes in companies and organizations. We question values and apply our knowledge time and again to practical management issues: How do I develop transcultural marketing strategies? How do I promote the intercultural competence of my employees? When is an idea that works well here, ripe for the international market?

We can not only apply our knowledge during our studies but also to many practical projects at home and abroad. Thanks to the skills acquired here, we will later be able to assume responsibility in international companies, NGOs or institutions.

The specialization for all those who 

• would like to move and be a part of other cultures 
• want to connect people with each other 
• would like to work in an international environment 

Intercultural management is your thing? Then International Business is your study. 

The world can also be understood as a marketplace. But who determines the rules according to which games are played? Who are the players and how is everything connected? In the International Business course, you will look behind the scenes of the business world and take the best of all perspectives - your very own personal one. Whether you are a sustainable, communicative or intercultural student, as in your chosen specialization Intercultural Management: By setting a focus, you determine which direction your International Business studies take. 

This course of study starts every winter semester in September.