Behind every big brand there are people who make it great.
Welcome to the marketing focus. Here we create completely new connections between people, brands and the undreamt-of possibilities that are still slumbering in our heads.

Specialization Marketing

Do you want to understand why people camp for days in front of the shops for the latest smartphone? Or why they spend 4 times as much on a pack of tissues just because it's from a certain brand? 

Our marketing focus is basically on applied psychology: Why do we want what we want? What motives drive us? What makes a brand human and how does it manage to spark emotions in us? You may notice it already: at Karls we take marketing a step further. Of course, it's also about advertising. You will learn to design and implement successful marketing strategies. You will deal with different target groups, unique selling proposals and touchpoints - in short: you would get everything a "classic" marketing course offers. Furthermore, we will take the "bird's eye view" again and again: Which products have a future? Which ideas touch and why? How can we build long-term and sustainable relationships between brands and people?

During your studies you can look forward to many exciting projects and cooperations, e.g. with companies such as DM, Vodafone or Interbrand. In addition, interesting guest lectures are held quite often, e.g. by big data agencies or international hidden champions from the region.

The specialization for all those who  

  • to move emotion and minds
  • be able to tell good stories    
  • to apply their creativity   
  • want to mediate between customers, agencies and consumers   

Marketing is your thing? Then International Business is your study. 

The world can also be understood as a marketplace. But who determines the rules of the game? Who are the players and how is everything connected? In the International Business course, you look behind the scenes of business and pick the best of perspectives - your own. Whether it's more sustainable, intercultural or communicative, as in your chosen marketing specialization: by setting a focus, you determine the direction your international business studies take.

This course of study starts every winter semester in September.

Program structure of International Business course

Every module in the International Business course at the Karlshochschule opens up a new and exciting world for me. If I look at the module overview, I discover at the same time how the contents of my degree course are sensibly linked together with the specialization to be chosen and how International Business thus opens up to me as a whole:

 

1. Academic Year: Basics of Analysis and Strategy in Management and Scientific Research  

Spez. 1.1

4 ECTS

Global Economy

4 ECTS

Rethinking Management (Culture, Society, Ethics)

5 ECTS

Introduction in Management

5 ECTS

Business Environment

8 ECTS

Introduction to Scientific Research Methods

8 ECTS

English 1 / German 1

4 ECTS

Spez. 1.2

4 ECTS

International Business Ventures

4 ECTS

Transcultural Marketing

5 ECTS

Basic Principles in Strategic Management

5 ECTS

English 2 / German 2

4 ECTS

2. Academic Year: Application of theoretical knowledge in Company Projects  

Spez. 1.3

6 ECTS

Global Value Supply Chains

6 ECTS

Introductory Company Project

6 ECTS

Resources: Financial Resources, Human Resources, Organization

6 ECTS

Foreign Language 2.1

6 ECTS

Spez. 1.4

6 ECTS

International & Sustainable Finance

6 ECTS

Advanced Company Project

6 ECTS

Managerial Accounting

6 ECTS

Foreign Language 2.2

6 ECTS

3. Academic Year: Semester Abroad, Internship and Bachelor Thesis  

Spez. 1.5

6 ECTS

Elective: Current Issues International Business

6 ECTS

Current Issues in ReThinking Management and Society

6 ECTS

Change & Innovation

6 ECTS

Area Studies or Foreign Language 2.3

6 ECTS

Internship

18 ECTS

Bachelor Thesis including its defense

12 ECTS

100+ partner universities, international groups of students, lecturers and staff, as well as the variety of language courses make experiencing interculturality a natural part of everyday life at Karls.

Intercultural, every Day!

We are a gathering point for highly motivated and open-minded individuals with the passion and desire to innovate and co-create sustainable change.

Co-Creation Space

A degree is nothing if you cannot live up to it. In our programs, we provide the ground to transform, embrace and share experiences in a creative but critical way, and thereby develop personally.

Personal Growth

Our network in economy, art, culture, politics, science and society does not only exist on paper. It develops every day through a lively exchange with our partners.

Lifelong Network

The manifold participation in joint projects with real practical relevance gives a foretaste what it is like to perform on the world stage and opens up opportunities to make new contacts for future professional projects.

Best (is) Practice

Karls people have a strong, intimate bond and close relationships. Students, professors, staff and alumni relate to, engage with and appreciate each other. Here, in Karlsruhe and all over the world.

Academic Home & more

Located right in the center of Karlsruhe, a young, vibrant, multi-cultural student city in southern Germany, we are at the pulse of Europe: cultural and economic diversity, urban lifestyle and pure nature.

Heart of Europe

We engage in new perspectives on management & society. Our interdisciplinary programs empower to tread new paths.

ReThinking Management & Society

All our programs have been accredited by FIBAA with highest praise and received 8 premium seals. That places us among Germany's top management universities.

In the Lead

Our students learn to think critically about today's realities, seek responsibility and find disruptive solutions to complex problems.

Change Makers & Care Takers