In the specialization Arts and Entertainment we are concerned with uniting the supposed contrasts between high culture and entertainment. So much for theory. And now to practice: Let's question the world of art, music and film together and equip it with fresh ideas and impulses. Let's go!

Specialisation Arts and Entertainment

For the dedicated culture fans, the title of this specialization is pure provocation. But that's what it's all about: If you want to manage the presentation of paintings, the performance of music or the production of films, you have to understand the peculiarities of art and at the same time inspire the people out there for this art.

In the Arts and Entertainment course you'll learn how cultural forms develop over time, how they always find new audiences and how people are stimulated and moved. From this deep understanding, you already develop strategies for cultural projects during your studies and move in the field of tension between profit-oriented business models and public funding. The many projects of our partners such as the Badische Staatstheater, the Zentrum für Kunst und Medien (ZKM) or the Staatliche Kunsthalle in Karlsruhe will be your field of experimentation. Soon you will be navigating between the worlds of management and art and building bridges between these worlds. Many guest lecturers from practice (e.g. from Sky or SWR) will also help you in this process, providing advice and practical support. 

At the end of your studies, the doors to the international art and cultural landscape will be open to you: be it in the management of television stations, as a gallery owner or in the public relations work of museums or theatres.

The Arts and Entertainment specialisation is part of something bigger: Management studies 

What makes the Management Program so special? It is you! You design the course yourself: By choosing 2 main areas you give your management bachelor a very personal direction. Currently you have chosen Arts and Entertainment as your first major. It's best to check right away which second focus suits you best.  

This course of study starts every winter semester in September.

EXCELLENT AND APPRECIATED

Specializations in the Management program

In this program, I can choose two out of five specialization areas and thus assemble my own individual program of studies completely as I wish. In this way, I can pursue the path I want to take for my future career right from the start:

Marketing 

Marketing is much more than just advertising. Marketing means recognizing which product, which service or even merely which idea can have a very special value for someone else. Marketing means not only convincing others about these products, services and ideas, but also developing a long-term and sustainable relationship in which both parties continue to exchange ideas.

I want to understand what role consumption plays for people and what methods I can use to explore their preferences and rituals. I want to learn what a good marketing strategy involves, what a target group and positioning are, how to implement marketing measures and how to control their success. I find the challenges of digitization particularly exciting for the coordination of marketing channels.

During my studies, I will benefit from the many partnerships that Karlshochschule has with companies such as DM, Vodafone or Interbrand and I look forward to guest lectures by Big Data agencies or international hidden champions from the region. I can combine this specialization with tourism, for example, in order to design marketing campaigns for interesting cities or to work as a retail consultant, developing attractive store concepts, after my studies. Perhaps I can combine marketing with media communication and go on to work in an agency, directly implementing complex marketing strategies in convincing social media campaigns.

  • 1st term: Creating Values ...
  • 2nd term: Exploring Consumer Culture
  • 3rd term: Marketing Strategy, Implementation and Controlling
  • 4th term: Digital Channel Management
  • 5th term: Marketing Elective


This specialization can also be chosen in the International Business program.

Media Communication 

Regardless of whether people are sitting around a campfire, communicating on Facebook or attending a lecture – they love to tell stories and listen to them. Good stories can convey messages, sell products or promote a good cause.

I want to learn how to design communication in a broad range of media and understand the effect these media have on people and our society. I want to understand how to strategically develop advertising campaigns and how to make them interactive and integrate gamification elements – within the framework of virtual realities. I will benefit from the partnerships that Karlshochschule has with ZDF Digital and the film production company NACONA during my studies and I look forward to lectures by PR experts, screenwriters or journalists.

I can combine this specialization area with arts and entertainment, for example, in order to start working in public relations for theaters, museums or publishing houses after my studies. Alternatively, I could combine it with marketing and later work in an agency, directly implementing complex marketing strategies in convincing social media campaigns.

  • 1st term: Media, Communication and Storytelling
  • 2nd term: Exploring Reception
  • 3rd term: Strategic and Integrated Communication
  • 4th term: Digitalization, Interactivity and Gamification
  • 5th term: Communication Elective

Arts & Entertainment 

Arts and entertainment - for some avid fans of culture, the title of this specialization area is extremely provocative. But that's exactly the point. If you want to manage art exhibitions, music performances or film productions, you have to understand the special characteristics of works of art and, at the same time, develop a feeling for how inspire people with these works of art so that they are entertained as well. 

I want to learn how cultural forms have developed over time, how they always find new audiences and how people are stimulated and moved. I want to develop marketing strategies for cultural projects, learn about the possibilities of profit-oriented business models and public funding options and, last but not least, become a translator between the worlds of management and the arts. During my studies, I will benefit from the partnerships Karlshochschule has – with the Badisches Staatstheater, the Zentrum für Kunst und Medien (ZKM) and the Staatliche Kunsthalle in Karlsruhe - and I look forward to attending guest lectures by Sky Deutschland and Südwestrundfunk.

I can combine this specialization with media communication, for example, in order to start working in public relations for theaters, museums or publishing houses after my studies. Alternatively, I can combine it with events and organize music or film festivals in the future.

  • 1st term: Culture – Theory, History and Forms
  • 2nd term: Exploring Audiences
  • 3rd term: Managing Culture Strategically – Institutional Arrangements ...
  • 4th term: Challenging Actors in Arts and Entertainment
  • 5th term: Arts and Entertainment Elective

Event 

Some experiences are very special – we never forget them, and they may even change our view of the world. The power of experiences has also been discovered by management – not only by event agencies, but also by companies. It enables us to stage products, inspire employees or motivates us to talk to experts at conferences.

I want to understand what turns events into outstanding experiences for people and learn what it takes to effectively produce experiences. I want to learn how to design, plan and successfully implement events holistically and strategically, how to use my creativity and how to inspire participants at events.

During my studies, I will benefit from the partnerships that Karlshochschule has established regionally with event venues like the Zentrum für Kunst und Medien (ZKM) and innovative start-ups like Funky Booth and I look forward to getting involved in projects organized internally by the student event agency Erlebnisrausch.

I can combine this specialization with tourism, for example, in order to design attractive experiences in exciting locations after my studies. Alternatively, I can combine them with arts and entertainment and organize music or film festivals in the future.

  • 1st term: Event, Management as an Event, Event Management
  • 2nd term: Exploring Events, Performances and Experiences
  • 3rd term: Sustainable Events Development and Design
  • 4th term: Challenging Creativity to Develop Inspiring Events
  • 5th term: Elective – The Locations and Operations Dimension of Performances and Events

Program Structure of Management course

Karlshochschule opens up a whole new, exciting world with each module in the Management program. When I look at the module overview, I discover how the contents of my marketing management studies are logically connected to the two specialization areas I have chosen, thereby revealing Management to me as an overarching whole:

 

Arts and Entertainment
and

Study year 1: Analysis and Strategy in Management and Scientific Research Methods  

Spec. 1.1

4 ECTS

Spec. 2.1

4 ECTS

Rethinking Management (Culture, Society, Ethics)

5 ECTS

Introduction to Management

5 ECTS

Business Environment

8 ECTS

Introduction to Scientific Research Methods

8 ECTS

English 1

4 ECTS

Spec. 1.2

4 ECTS

Spec. 2.2

4 ECTS

Culture and Markets

5 ECTS

Basic Principles in Strategic Management

5 ECTS

English 2

4 ECTS

Study year 2: Transfer of theoretical knowledge to company projects  

Spec. 1.3

6 ECTS

Spec. 2.3

6 ECTS

Introductory Company Project

6 ECTS

Resources: Financial Resources, Human Resources, Organization

6 ECTS

Foreign Language 2.1

6 ECTS

Spec. 1.4

6 ECTS

Spec. 2.4

6 ECTS

Advanced Company Project

6 ECTS

Managerial Accounting

6 ECTS

Foreign Language 2.2 or Culture

6 ECTS

Study year 3: Internship, Semester abroad and Bachelor Thesis  

Spec. 1.5

6 ECTS

Spec. 2.5

6 ECTS

Current Issues in ReThinking Management and Society

6 ECTS

Change & Innovation

6 ECTS

Area Studies

6 ECTS

Internship

18 ECTS

Bachelor Thesis including its defense

12 ECTS
Friedemann Bauknecht, Arts & Entertainment

Friedemann Bauknecht, Arts & Entertainment

The Art of Managing! Music and Art played since almost human beginning a tremendous role in human history. But the questions that emerged before my studies were why was Mozart, Madonna and van Gogh so successful and why is the MoMa, Elbphilharmonie or the Sidney Opera house so famous? Was it their artistic content, their story, or simply good Marketing? I believe that at Karlshochschule I got to understand what role management plays in the cultural field and how tremendous it is in enabling artistic performance. What I know is that there is not one way and that success is made up by your own critical reflection, planning, structure and action towards your personal goals, and I think for this I`ve got prepared.

What made the impact at the end is hard to say, but whether it is the small classes, the familiar atmosphere, the scientific discourse, the constant reflection processes, or the fact that I found a friend and partner for my own business – at the end I think it doesn`t matter.    

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