Management means action.
Management means action. With your event specialization, this aspect is emphasized even more. Here you learn how to embed concrete events, e.g. concerts or festivals, into a strategy, how to plan them and how to implement them in such a way that they become an unforgettable experience.
A unique concert, a thrilling lecture, an unforgettable festival: nothing inspires such strong emotions and remains in your memory as much as a special experience. Some experiences even change our view of the world and shape us as human beings. We also use the power of the experience in management to stage products, inspire employees or bind customers emotionally to a brand.
Would you like to organize an event that makes a genuine impact on people and their emotions? Then the event focus is right for you. Here you will learn what constitutes a good staging and which ingredients you should combine for the perfect experience. Already during your studies, you design event ideas, develop strategies and finally implement your ideas. Our partners like the Zentrum für Kunst und Medien (ZKM), innovative start-ups like Funky Booth or our student event agency Erlebnisrausch will help you.
With the event focus you will later be able to assume responsibility in many companies and institutions - be it in a classic event agency or as an event specialist in large corporations.
The event specialisation is part of something bigger: management studies
What makes the Management Program so special? It is you! You design the course yourself: By choosing 2 main areas you give your management bachelor a very personal direction. Currently you have chosen Event as your first focus. It's best to check right away which second focus suits you best.
This course of study starts every winter semester in September.
Program Structure of Management course
Karlshochschule opens up a whole new, exciting world with each module in the Management program. When I look at the module overview, I discover how the contents of my marketing management studies are logically connected to the two specialization areas I have chosen, thereby revealing Management to me as an overarching whole: