In Media Communication we feel the pulse of time.
We use the latest approaches in communication research and current technologies to translate our messages into innovative formats. Studying can be so entertaining, clever, creative and inspiring! 

Specialisation Media Communication

Whether at the campfire, on Facebook or in lectures - people love to tell stories and listen to them. Good stories convey messages, sell products or advertise the right thing.

In Media Communication you will learn how to design communication in various media and what effect these media have on people and our society. At the end of your studies it will be easy for you to develop advertising campaigns and to integrate modern technology - e.g. virtual realities or artificial intelligence. During your studies, you will become active and work in many exciting projects. Our partners like ZDF Digital or the film production company NACONA will help you with that. You will also experience the high practical relevance in the lectures and seminars: Every semester, new guest lecturers impart their first-hand knowledge to you - from international PR experts to award-winning screenwriters.

When you decide to focus on Media Communication, you give your management studies a communicative profile. This is ideal, if you later want to work in public relations for NGOs or cultural institutions or if you want to become active in the advertising industry.

The Media Communication specialisation is part of something bigger: the Management degree course

What makes the Management Program so special? It is you! You design the course yourself: By choosing 2 main areas you give your management bachelor a very personal direction. Currently you have chosen Media Communication as your first focus. It's best to check right away which second focus suits you best. 

This course of study starts every winter semester in September.

EXCELLENT AND APPRECIATED

Program Structure of Management course

Karlshochschule opens up a whole new, exciting world with each module in the Management program. When I look at the module overview, I discover how the contents of my marketing management studies are logically connected to the two specialization areas I have chosen, thereby revealing Management to me as an overarching whole:

 

Media Communication
and

Study year 1: Analysis and Strategy in Management and Scientific Research Methods

Spec. 1.1

4 ECTS

Spec. 2.1

4 ECTS

Rethinking Management (Culture, Society, Ethics)

5 ECTS

Introduction to Management

5 ECTS

Business Environment

8 ECTS

Introduction to Scientific Research Methods

8 ECTS

English 1

4 ECTS

Spec. 1.2

4 ECTS

Spec. 2.2

4 ECTS

Culture and Markets

5 ECTS

Basic Principles in Strategic Management

5 ECTS

English 2

4 ECTS

Study year 2: Transfer of theoretical knowledge to company projects

Spec. 1.3

6 ECTS

Spec. 2.3

6 ECTS

Introductory Company Project

6 ECTS

Resources: Financial Resources, Human Resources, Organization

6 ECTS

Foreign Language 2.1

6 ECTS

Spec. 1.4

6 ECTS

Spec. 2.4

6 ECTS

Advanced Company Project

6 ECTS

Managerial Accounting

6 ECTS

Foreign Language 2.2 or Culture

6 ECTS

Study year 3: Internship, Semester abroad and Bachelor Thesis

Spec. 1.5

6 ECTS

Spec. 2.5

6 ECTS

Current Issues in ReThinking Management and Society

6 ECTS

Change & Innovation

6 ECTS

Area Studies

6 ECTS

Internship

18 ECTS

Bachelor Thesis including its defense

12 ECTS