The Management Program
We live in a world where management and culture are no longer opposites. For instance, some people manage museums or theaters. But even when I see advertising for products on Facebook, it's mostly about stories – about culture. And at home, when I try cooking the casserole recipe my mother has handed on to me, it's all about cooking and eating culture. Then there are special places and magical moments – during your last holiday, at a football match last weekend or just now while you are on a shopping spree downtown. Culture is at work here, too
I want to understand how culture works, why people are fascinated by art and like to tell stories, why they visit unknown places and always return to the same festivals, but also understand the importance of consumption in our lives. I want to learn how management works, what the technical terms mean, how markets and companies operate, and what the legal framework is.
Once I have understood the laws of culture and management, I finally want to get started with developing my own strategies – in exactly the fields in which I have specialized: marketing, communication, cultural management or the event industry.
Head of Degree Program
Specializations in the Management program
In this program, I can choose two out of five specialization areas and thus assemble my own individual program of studies completely as I wish. In this way, I can pursue the path I want to take for my future career right from the start:
Arts & Entertainment
What's special about Karls?
Program Structure of Management
Karlshochschule opens up a whole new, exciting world with each module in the Management program. When I look at the module overview, I discover how the contents of my marketing management studies are logically connected to the two specialization areas I have chosen, thereby revealing Management to me as an overarching whole:
Study year 1: Analysis and Strategy in Management and Scientific Research Methods
Study year 2: Transfer of theoretical knowledge to company projects
Study year 3: Internship, Semester abroad and Bachelor Thesis
Nur Bakkar, Arts and Cultural Management
"Cozy, informal, creative, productive and hands on – that is my everyday university life at Karlshochschule. I have fun here, feel comfortable, can get involved in the development of my study program and meet many interesting people."
Charlotte Rund, International Media Management
"Here at Karls we are primarily learning how to work in teams and groups. Often this is for real projects that have been commissioned. So I think that is a pretty realistic taste of what it will be like later in my professional life. I would like to become a content manager, so the key topics relating to different media on offer here are just right for me. The chance to take part in University projects to complement the lectures is something which I think is valuable and also interesting."