International Business (B.A.)

Bachelor’s degree program

Companies are key players in globalization and at the same time bear a great deal of social responsibility. You are fascinated by these international challenges and want to be part of a new generation of managers. You want to manage companies profitably, but also think about ethical and sustainable issues.

By studying International Business, you will acquire comprehensive skills in the field of management and in particular in the area of international organizational management. You will be able to analyze and interpret economic processes using scientific theories, principles and methods in an international context. You can specialize in international marketing, intercultural and diverse teams or international sustainability. During their semester abroad, students can specialize at one of our partner universities.

• General management (analysis, planning execution, control and innovation)
• Strategic organizational development
• Controlling
• Personnel management
• International marketing

depending on the specialization

The International Business (B.A.) degree program – three specializations

• International Marketing
• Intercultural, Diverse and Inclusive Management
• Sustainability Management

Head of degree program

Prof. Dr. Dr. Björn Bohnenkamp

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