International Marketing

Marketing means interacting with others – and that’s what you like. You like to understand new markets all over the world and to think about strategies for developing, delivering, and communicating products and services. You believe that marketing goes beyond pure advertising: It’s about understanding the customer’s journey from their individual needs to a passion for your products. To develop a global perspective on marketing, you are passionate about understanding global value chains (and how to improve them from ethical and ecological standpoints), about getting to know different areas of the world and about communication with customers on eye level.

"International Marketing" suits for everyone who later wants to work in these fields:

Advertising Agencies / Business Development / Digital Marketing / Marketing Strategy, Implementation and Controlling / Market Research Specialist / Procurement / Product Development and Innovation / Product Manager / Regional Manager

International Marketing is your thing? Then you've come to the right place!

Fact sheet on the study program

Head of Degree Program

Prof. Dr. Dr. Björn Bohnenkamp

Insight into the study program

All at a glance

Application Deadline

EU: 1. Sep., non-EU: 15. Jul. or later, depending on the visa process of your home country

Study program start

End of September

Study Duration

6 semesters

Tuition fee

790 € / month

Total ECTS

180

Taught in

English + other language courses

Practice

Company projects, practical and semester abroad

Lectures

On Mondays to Fridays (as well as block seminars)

Program Structure: International Marketing

Each module in the International Marketing course at Karlshochschule opens up a new and exciting world. When I look at the module overview, I can see how my course contents are logically interlinked and how this provides me with a much broader spectrum of International Marketing.

Marketing Strategy, Implementation & Controlling

6 ECTS

Organizational Environment

5 ECTS

Introduction to Management

6 ECTS

Responsible Practices

5 ECTS

Introduction to Scientific Research Methods

8 ECTS

English / German as a Foreign Language 1.1

4 ECTS

Digital Markets: Psychology, Technology and Culture

6 ECTS

Transforming Global Value Chains

6 ECTS

Strategy as Theory and Practice

5 ECTS

Community Project

5 ECTS

English / German as a Foreign Language 1.2

4 ECTS

Area Studies

6 ECTS

Internat. Consumer Cultures

6 ECTS

Resources: Financial Resources, Human Resources, Organization

6 ECTS

Introductory Company and Consulting Project

6 ECTS

Foreign Language 2.1

6 ECTS