Head of Degree Program
Insight into the study program
All at a glance
Application Deadline
EU: 1. Sep., non-EU: 15. Jul. or later, depending on the visa process of your home country
Study program start
End of September
Study Duration
6 semesters
Tuition fee
790 € / month
Total ECTS
180
Taught in
English + other language courses
Practice
Company projects, practical and semester abroad
Lectures
On Mondays to Fridays (as well as block seminars)
Program Structure: International Marketing
Each module in the International Marketing course at Karlshochschule opens up a new and exciting world. When I look at the module overview, I can see how my course contents are logically interlinked and how this provides me with a much broader spectrum of International Marketing.
Marketing Strategy, Implementation & Controlling
6 ECTS
Organizational Environment
5 ECTS
Introduction to Management
6 ECTS
Responsible Practices
5 ECTS
Introduction to Scientific Research Methods
8 ECTS
English / German as a Foreign Language 1.1
4 ECTS
Digital Markets: Psychology, Technology and Culture
6 ECTS
Transforming Global Value Chains
6 ECTS
Strategy as Theory and Practice
5 ECTS
Community Project
5 ECTS
English / German as a Foreign Language 2
4 ECTS
Area Studies
6 ECTS
Internat. Consumer Cultures
6 ECTS
Resources: Financial Resources, Human Resources, Organization
6 ECTS
Introductory Company and Consulting Project
6 ECTS
Foreign Language 1
6 ECTS
Internat. Marketing, Decolonizing Customer Relations
6 ECTS
Enhanced Company and Consulting Project
6 ECTS
Controlling, Accounting & Reporting
6 ECTS
Change & Learning
6 ECTS
Foreign Language 2
6 ECTS
Current Issues in Marketing
6 ECTS
Marketing Elective
6 ECTS
Management Elective
6 ECTS
International Project
6 ECTS
Foreign Language 3
6 ECTS
Internship
18 ECTS
Bachelor Thesis incl. its Defence
12 ECTS
