Marketing means interacting with others – and that’s what you like. You like to understand new markets all over the world and to think about strategies for developing, delivering, and communicating products and services. You believe that marketing goes beyond pure advertising: It’s about understanding the customer’s journey from their individual needs to a passion for your products. To develop a global perspective on marketing, you are passionate about understanding global value chains (and how to improve them from ethical and ecological standpoints), about getting to know different areas of the world and about communication with customers on eye level.
"International Marketing" suits for everyone who later wants to work in these fields:
Advertising Agencies / Business Development / Digital Marketing / Marketing Strategy, Implementation and Controlling / Market Research Specialist / Procurement / Product Development and Innovation / Product Manager / Regional Manager
International Marketing is your thing? Then you've come to the right place!
Head of Degree Program
Insight into the study program
All at a glance
EU: 1. Sep., non-EU: 15. Jul. or later, depending on the visa process of your home country
Study program start
End of September
790 € / month
English + other language courses
Company projects, practical and semester abroad
On Mondays to Fridays (as well as block seminars)
Program Structure: International Marketing
Each module in the International Marketing course at Karlshochschule opens up a new and exciting world. When I look at the module overview, I can see how my course contents are logically interlinked and how this provides me with a much broader spectrum of International Marketing.