In the specialization Arts and Entertainment we are concerned with uniting the supposed contrasts between high culture and entertainment. So much for theory. And now to practice: Let's question the world of art, music and film together and equip it with fresh ideas and impulses. Let's go!
Specialization Arts and Entertainment
For the dedicated culture fans, the title of this specialization is pure provocation. But that's what it's all about: If you want to manage the presentation of paintings, the performance of music or the production of films, you have to understand the peculiarities of art and at the same time inspire the people out there for this art.
In the Arts and Entertainment course you'll learn how cultural forms develop over time, how they always find new audiences and how people are stimulated and moved. From this deep understanding, you already develop strategies for cultural projects during your studies and move in the field of tension between profit-oriented business models and public funding. The many projects of our partners such as the Badische Staatstheater, the Zentrum für Kunst und Medien (ZKM) or the Staatliche Kunsthalle in Karlsruhe will be your field of experimentation. Soon you will be navigating between the worlds of management and art and building bridges between these worlds. Many guest lecturers from practice (e.g. from Sky or SWR) will also help you in this process, providing advice and practical support.
At the end of your studies, the doors to the international art and cultural landscape will be open to you: be it in the management of television stations, as a gallery owner or in the public relations work of museums or theatres.
The Arts and Entertainment specialisation is part of something bigger: Management studies
What makes the Management Program so special? It is you! You design the course yourself: By choosing 2 main areas you give your management bachelor a very personal direction. Currently you have chosen Arts and Entertainment as your first major. It's best to check right away which second focus suits you best.
This course of study starts every winter semester in September.
Program Structure of Management course
Karlshochschule opens up a whole new, exciting world with each module in the Management program. When I look at the module overview, I discover how the contents of my marketing management studies are logically connected to the two specialization areas I have chosen, thereby revealing Management to me as an overarching whole:
Study year 1: Analysis and Strategy in Management and Scientific Research Methods
Study year 2: Transfer of theoretical knowledge to company projects
Study year 3: Internship, Semester abroad and Bachelor Thesis
Friedemann Bauknecht, Arts & Entertainment
The Art of Managing! Music and Art played since almost human beginning a tremendous role in human history. But the questions that emerged before my studies were why was Mozart, Madonna and van Gogh so successful and why is the MoMa, Elbphilharmonie or the Sidney Opera house so famous? Was it their artistic content, their story, or simply good Marketing? I believe that at Karlshochschule I got to understand what role management plays in the cultural field and how tremendous it is in enabling artistic performance. What I know is that there is not one way and that success is made up by your own critical reflection, planning, structure and action towards your personal goals, and I think for this I`ve got prepared.
What made the impact at the end is hard to say, but whether it is the small classes, the familiar atmosphere, the scientific discourse, the constant reflection processes, or the fact that I found a friend and partner for my own business – at the end I think it doesn`t matter.