In Media Communication we feel the pulse of time.
We use the latest approaches in communication research and current technologies to translate our messages into innovative formats. Studying can be so entertaining, clever, creative and inspiring!
Specialization Media Communication
Whether at the campfire, on Facebook or in lectures - people love to tell stories and listen to them. Good stories convey messages, sell products or advertise the right thing.
In Media Communication you will learn how to design communication in various media and what effect these media have on people and our society. At the end of your studies it will be easy for you to develop advertising campaigns and to integrate modern technology - e.g. virtual realities or artificial intelligence. During your studies, you will become active and work in many exciting projects. Our partners like ZDF Digital or the film production company NACONA will help you with that. You will also experience the high practical relevance in the lectures and seminars: Every semester, new guest lecturers impart their first-hand knowledge to you - from international PR experts to award-winning screenwriters.
When you decide to focus on Media Communication, you give your management studies a communicative profile. This is ideal, if you later want to work in public relations for NGOs or cultural institutions or if you want to become active in the advertising industry.
The Media Communication specialisation is part of something bigger: the Management degree course
What makes the Management Program so special? It is you! You design the course yourself: By choosing 2 main areas you give your management bachelor a very personal direction. Currently you have chosen Media Communication as your first focus. It's best to check right away which second focus suits you best.
This course of study starts every winter semester in September.
All at a glance
EU: 15. Sep., non-EU: 15. Jul. or later, depending on the visa process of your home country
Study program start
End of September
690 € / month
English + other language courses
Company projects, practical and semester abroad
On Mondays to Fridays (as well as block seminars)
Program Structure of Management course
Karlshochschule opens up a whole new, exciting world with each module in the Management program. When I look at the module overview, I discover how the contents of my marketing management studies are logically connected to the two specialization areas I have chosen, thereby revealing Management to me as an overarching whole:
Re-Thinking Management: Culture, Society & Ethics
Introduction to Management
Introduction to Scientific Research Methods
English / German as a Foreign Language 1.1
Culture and Markets
Basic Principles in Strategic Management
English / German as a Foreign Language 1.2
Introductory Company Project
Resources: Financial Resources, Human Resources, Organization
Foreign Language 2.1
Advanced Company Project
Foreign Language 2.2
Current Issues in ReThinking Management
Change & Innovation
Area Studies or Language (Foreign Language 2.3 or Host Language)
Bachelor Thesis including its defense
#KarlsStories: The Storyteller
For Alex, his degree at the Karlshochschule is a stage for ideas and stories. Would you like to tell your story?