International Event Management
ATTENTION: This study program can no longer be chosen. In 2018, it has been substituted by the program Management with its four specializations Marketing, Media Communication, Arts & Entertainment and Event.
Behind every successful event is a unique idea. I want to be the one who not only develops the ideas, but knows which strings to pull when they get to be implemented. It's one of the reasons I was interested in a degree course where I can get a look backstage at trade fairs and conventions, as well as cultural and sporting events, and at the same time get familiar with the different contexts and processes of the event industry.
This degree course in International Event Management will give me what I need to design, plan and successfully implement a wide range of events. It will equip me to develop event concepts and strategies, communicate with clients and stakeholders, negotiate with sponsors, as well as schedule intercultural events. I will also be able to take into account sustainability, and the ethical, social, environmental and economic impact of the events I am responsible for.
Once I've got my degree in International Event Management, I will be able to work with confidence in this increasingly international and highly professional industry and who knows, maybe take charge of seriously mega events like world championships.
Degree Program Structure
Karlshochschule opens up a whole new, exciting world with each module in the International Event Management study program. When I look at the module overview, I discover at the same time how the contents of my studies are logically interconnected, thereby revealing International Event Management to me as an overarching whole.
Introduction to Theory and Practice of International Event Management
Introduction to Management and its Quantitative Methods
Introduction to Scientific Research Methods
English/German as a Foreign Language 1
Markets and Market Players of the Event Industry
Markets, Culture, Communication
Basic Principles in Strategic Management
English/German as a Foreign Language 2
Sustainable Events Development and Design
Events Marketing and (Re-)Positioning
Introductory Company Project
Foreign Language 2.1
Exhibitions, Conventions, Sports and Cultural Events: The Locations Dimension
Exhibitions, Conventions, Sports and Cultural Events: The Operations Dimension
Advanced Company Project
Foreign Language 2.2
Current Issues in International Event Management: Research Colloquium
Internationalization in the Events Industry: Field Studies
Elective: Ethics in Management: Globalization - Sustainability - Practice
Change & Innovation
Elective: Culture & Language
Bachelor Thesis including its defense
Jasmyn Boeger, International Event Management
"The most exciting aspect of my course of study at Karlshochschule is its relevance to commercial practice. For example, company projects give us the chance to implement ideas we have looked at in the lectures. This degree program covers a range of different fields within the event sector and makes it possible for me to choose a specialization during my studies which will give me advantages later when working in this sector. Furthermore, I benefit from different international and intercultural perspectives, as well as various fields of application, which means I won't be restricted to working in Germany. Guest lectures and excursions to event venues provide me with wonderful and varied insights into the real workings of this sector and also allow me to already start building up my professional network. And on top of all that, I'm very impressed by the personal support from the head of our degree program, who is always available to give us advice."
Saranda Halitay, International Event Management
"I like studying at Karlshochschule because the courses are so diverse and complex. Everything is covered to make sure that when we finish we'll be on the right track to future success. In particular, I'm learning how to bring people together and motivate them, in both my business and private lives."