Degree Program Structure
Karlshochschule opens up a whole new, exciting world with each module in the International Marketing Management study program. When I look at the module overview, I discover at the same time how the contents of my studies are logically interconnected, thereby revealing International Marketing Management to me as an overarching whole.
Study year 1: Analysis and Strategy in Management and Scientific Research Methods
Study year 2: Transfer of theoretical knowledge to company projects
Study year 3: Internship, semester abroad and Bachelor Thesis
Elisa Köhler, International Marketing Management
"I see International Marketing Management as the most creative course of study. Somehow, here it seems as if "everything" is possible. At an early stage during the course I am already involved in developing strategies for real products and brands. And some of our ideas will really be implemented by companies – as a student that's a really cool feeling! Additionally, this grants us access to and insights into a range of different companies and sectors – from beverage producers to DAX-listed companies and even the book market."
Thomas Zorbach, Lecturer and managing director of vm-people GmbH
"Digitalization has set in motion a dramatic cultural transition across all aspects of society, with consequences for management which we are just beginning to grasp. Now and in future, people are needed who know how this networked and increasingly complex world works and who are ready to roll up their sleeves and tackle the challenges. Karls, with its interactive, dialogue-based and practice-oriented approach is setting an example of how universities in the participatory culture need to be thinking and acting."