International Marketing Management

ATTENTION: This study program can no longer be chosen. If you want to study marketing today, you have two options. You can either apply for the program International Business or Management and chose the specialization Marketing.

We live in a world where we believe we have to market ourselves constantly, whether we are being interviewed by potential employers, looking to be accepted in a new shared house, or even when we meet a new friend. We are also being subjected to marketing every day from other people trying to sell us a new telecommunications contract, a particular brand of clothes or even a higher education degree program. So when is this marketing just colourful packaging with no value and when is it about an authentic product, a helpful service or an interesting person?

I would like to be the person standing behind the convincing brands of tomorrow. Above all I would like to bring meaningful products to market. I want to know how to detect new trends and use them to develop successful concepts. After all, I know that unless I find the pulse of the times and continue to satisfy people with my products, I will not be able to gain their loyalty and they won't recommend me to others. 

This is why I have decided to study on the degree program International Marketing Management. Here I will learn how my company and customers are embedded in a complex culture which I need to understand before I can develop suitable ideas. Karlshochschule helps me to look behind the scenes. I gain an understanding of the mechanisms and contexts which play a role on both sides – company and consumers. Then, finally, I can also successfully excite other people with my ideas.