Degree Program Structure
Karlshochschule opens up a whole new, exciting world with each module in the International Media Management study program. When I look at the module overview, I discover at the same time how the contents of my studies are logically interconnected, thereby revealing International Media Management to me as an overarching whole.
Introduction to Media Management
Introduction to Management and its Quantitative Methods
Business Environment
Introduction to Scientific Research Methods
English as a Foreign Language 1
Media Systems: Players, Markets and Cultures
Markets, Culture, Communication
Basic Principles in Strategic Management
English as a Foreign Language 2
Media Concepts and Formats
Media Reception
Introductory Company Project
Resources
Foreign Language 2.1
Media Creation
Media Strategies, Operations and Law
Advanced Company Project
Managerial Accounting
Foreign Language 2.2
Current Issues and Trends in the Media Sector: Research Colloquium
Internationalizing Media Management: Field Studies
Elective: Ethics in Management: Globalization - Sustainability - Practice
Change & Innovation
Elective: Culture & Language
Internship
Bachelor Thesis including its defense
What's special about Karls?
- Practical Experience
- Semester abroad
- Personality Development

Charlotte Rund, International Media Management
"Here at Karls we are primarily learning how to work in teams and groups. Often this is for real projects that have been commissioned. So I think that is a pretty realistic taste of what it will be like later in my professional life. I would like to become a content manager, so the key topics relating to different media on offer here are just right for me. The chance to take part in University projects to complement the lectures is something which I think is valuable and also interesting."

Luzia Haslauer, ZDF
"Interdisciplinary, open, alert, precise – collaborating with the students here we see their high capacity for empathy with the customer's situation, keen analytical skills, and proposals for solutions that get straight to the point. All delivered sitting in a circle of comfy chairs with no chalk dust in sight. If I had the chance to study again, I'd do it here."