International Media Management
I'm the child of a pop culture with 24/7 infomercials, trash TV, one hit wonders and where Z-list celebrities are sent to remote islands covered in jungle. In spite of this, or maybe because of it, I'm fascinated by the media. It's one of the reasons I'm studying International Media Management at Karlshochschule.
Here I'm confronted with the most diverse range of media formats and events, and can analyze how they're received and perceived by different cultures. And I might add, understand how trash can also be a cultural form. I can also understand how it can turn an average American family with yellow faces into an international brand with sub brands and spin-offs along the way. But these are just the details.
Generally speaking, what I'm learning here is to open my eyes and to develop a greater sense of content and format, whether on the net, on TV, or any other media channels. At the end of my course I'll know the connections and processes within the business and how to influence them. I'll be able to smell a trend emerging, conceive a new format, assess it and then bring it to market. Who knows, maybe I'll also be able to raise the standards of the media landscape.
Head of Degree Program
Degree Program Structure
Karlshochschule opens up a whole new, exciting world with each module in the International Media Management study program. When I look at the module overview, I discover at the same time how the contents of my studies are logically interconnected, thereby revealing International Media Management to me as an overarching whole.
Study year 1: Analysis and Strategy in Management and Scientific Research Methods
Introduction to Media Management
- Tasks of Media Management from a national and international perspective
- Interdisciplinary theories of communication and media
- Theoretical and practical foundations and role of media systems in economy, society and culture
- Media ethics and media law
Introduction to Management and its Quantitative Methods
Introduction to Scientific Research Methods
English as a Foreign Language 1
Media Systems: Players, Markets and Cultures
Markets, Culture, Communication
Basic Principles in Strategic Management
English as a Foreign Language 2
Study year 2: Transfer of theoretical knowledge to company projects
Media Concepts and Formats
- Media strategies and formats regarding their position in media cultures (TV, radio, film, print, digital and social media, 3D)
- Conceptual development of media strategies, formats and end products from national and international aspects
- Elements of dramaturgy and narratology (such as character, story/plot, setting, theme, style, form, genre, narrative, suspense, persuasion)
- Elements and attributes of transmedia and multimedia storytelling
- Fictional and nonfictional formats: time structuring, spatial arena design, dramatical elements
- Self-dramatization / role theory, acting theories (according to Goffman)
- Planning, organization and management of media formats and productions in national and international contexts
Introductory Company Project
Foreign Language 2.1
Media Strategies, Operations and Law
Advanced Company Project
Foreign Language 2.2
Study year 3: Internship, semester abroad and Bachelor Thesis
Current Issues and Trends in the Media Sector: Research Colloquium
Internationalizing Media Management: Field Studies
Elective: Ethics in Management: Globalization - Sustainability - Practice
Change & Innovation
Elective: Culture & Language
Bachelor Thesis including its defense
What's special about Karls?
Charlotte Rund, International Media Management
"Here at Karls we are primarily learning how to work in teams and groups. Often this is for real projects that have been commissioned. So I think that is a pretty realistic taste of what it will be like later in my professional life. I would like to become a content manager, so the key topics relating to different media on offer here are just right for me. The chance to take part in University projects to complement the lectures is something which I think is valuable and also interesting."
Luzia Haslauer, ZDF
"Interdisciplinary, open, alert, precise – collaborating with the students here we see their high capacity for empathy with the customer's situation, keen analytical skills, and proposals for solutions that get straight to the point. All delivered sitting in a circle of comfy chairs with no chalk dust in sight. If I had the chance to study again, I'd do it here."