International Media Management

ATTENTION: This study program can no longer be chosen. In 2018, it has been substituted by the program Management with its four specializations Marketing, Media Communication, Arts & Entertainment and Event.

I'm the child of a pop culture with 24/7 infomercials, trash TV, one hit wonders and where Z-list celebrities are sent to remote islands covered in jungle. In spite of this, or maybe because of it, I'm fascinated by the media. It's one of the reasons I'm studying International Media Management at Karlshochschule.

Here I'm confronted with the most diverse range of media formats and events, and can analyze how they're received and perceived by different cultures. And I might add, understand how trash can also be a cultural form. I can also understand how it can turn an average American family with yellow faces into an international brand with sub brands and spin-offs along the way. But these are just the details.

Generally speaking, what I'm learning here is to open my eyes and to develop a greater sense of content and format, whether on the net, on TV, or any other media channels. At the end of my course I'll know the connections and processes within the business and how to influence them. I'll be able to smell a trend emerging, conceive a new format, assess it and then bring it to market. Who knows, maybe I'll also be able to raise the standards of the media landscape.