Degree Program Structure
Karlshochschule opens up a whole new, exciting world with each module in the International Media Management study program. When I look at the module overview, I discover at the same time how the contents of my studies are logically interconnected, thereby revealing International Media Management to me as an overarching whole.
Introduction to Media Management
6 ECTS
Introduction to Management and its Quantitative Methods
10 ECTS
Business Environment
10 ECTS
Introduction to Scientific Research Methods
10 ECTS
English as a Foreign Language 1
4 ECTS
Media Systems: Players, Markets and Cultures
6 ECTS
Markets, Culture, Communication
5 ECTS
Basic Principles in Strategic Management
5 ECTS
English as a Foreign Language 2
4 ECTS
Media Concepts and Formats
6 ECTS
Media Reception
6 ECTS
Introductory Company Project
6 ECTS
Resources
6 ECTS
Foreign Language 2.1
6 ECTS
Media Creation
6 ECTS
Media Strategies, Operations and Law
6 ECTS
Advanced Company Project
6 ECTS
Managerial Accounting
6 ECTS
Foreign Language 2.2
6 ECTS
Current Issues and Trends in the Media Sector: Research Colloquium
6 ECTS
Internationalizing Media Management: Field Studies
6 ECTS
Elective: Ethics in Management: Globalization - Sustainability - Practice
6 ECTS
Change & Innovation
6 ECTS
Elective: Culture & Language
6 ECTS
Internship
18 ECTS
Bachelor Thesis including its defense
12 ECTS
What's special about Karls?
- Practical Experience
- Semester abroad
- Personality Development

Luzia Haslauer, ZDF
"Interdisciplinary, open, alert, precise – collaborating with the students here we see their high capacity for empathy with the customer's situation, keen analytical skills, and proposals for solutions that get straight to the point. All delivered sitting in a circle of comfy chairs with no chalk dust in sight. If I had the chance to study again, I'd do it here."