International Tourism Management
As a tourism manager you can certainly explore the glamorous world of luxury hotels, cruise ships and tropical islands, and obtaining the skills and knowledge to do that I can get at Karlshochschule. After that I'll be able to work in management for airlines, luxury hotels or cruise shipping companies.
As well as that, I can gain experience of being a professional tourism manager from an anthropological and philosophical point of view, which brings a whole new perspective to the concept of "travel". As you know, travel has become a part of our daily lives. Even if simply visit a museum or go to the movies, I'm still basically a tourist. And when I use the Internet to offer tourists my couch to sleep on, I get a whole new range of intercultural perspectives and effectively travel myself.
So in other words, this study program expands my views on travel and puts tourism under a critical spotlight, and especially with regard to its environmental and social impacts. I won't just study the traveler's point of view, but also those of the locals and the travel companies. In fact, I imagine my journey has already begun, and it's definitely going to be an exciting trip. It's one of the reasons I've chosen this degree course in International Tourism Management at Karlshochschule.
Head of the Degree Program
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Degree Program Structure
Karlshochschule opens up a whole new, exciting world with each module in the International Tourism Management study program. When I look at the module overview, I discover at the same time how the contents of my studies are logically interconnected, thereby revealing International Tourism Management to me as an overarching whole.
Study year 1: Analysis and Strategy in Management and Scientific Research Methods
Introduction to International Tourism Management
- Phenomenology of Tourism and Mobilities
- Framework, planning and innovation of Tourism in the public sector
- Organizational Cultures in the Tourism industry
- Methodological basics and cognitive science of Tourism
- Economy and Ecology
Introduction to Management and its Quantitative Methods
Introduction to Scientific Research Methods
English/German as a Foreign Language 1
Consumption, Markets and the Tourist
Markets Culture Communication
Basic Principles in Strategic Management
English/German as a Foreign Language 2
Study year 2: Transfer of theoretical knowledge to company projects
- Methodological considerations in tourist destinations
- Tourism flows and its implications in development
- Tourism as mobilities and performance
- Media Images, representation and tourism
- Impacts of tourism and their implications for local geographies
Strategic Planning and Destination Development
Introductory Company Project
Foreign Language 2.1
Critical Perspectives on Tourism
Advanced Company Project
Foreign Language 2.2
Study year 3: Internship, semester abroad and Bachelor Thesis
Current Issues and Trends in Tourism: Research Colloquium
- Definition of research questions
- Evaluation of status of research and reading for the respective research questions
- Development of appropriate scientific methodologies to operationalize the respective research questions
- Feedback and group discussion of the selected issues and the respective status of work from multiple academic perspectives
- Exemplary discussion of current issues in tourism management
- Work on current issues by creating a case study and evaluating it
- Theory and methodology of tourism studies
Internationalizing Tourism Management: Field Studies
Elective: Ethics in Management: Globalization - Sustainability - Practice
Change & Innovation
Elective: Culture & Language
Bachelor Thesis including its defense
What's special about Karls?
Amelie Daub, International Tourism Management
"The tourism sector is very interesting and offers a great range of future directions. The International Tourism Management degree program at Karlshochschule is a good blend of theory and practice enabling us to learn a great deal on both personal and professional levels."
International Tourism Management - Insights
Felix Fromhage, International Tourism Management
"My tourism studies provide me with insights into various different areas of economic and social sciences. Since our professors are so accessible, we learn things more intensively and benefit directly from their experience."