The core modules of the Master's programs PPE – Master in Social TransFormation and Master in Management are like a back-bone in my studies. They are supplemented by two elective modules, which I can choose according to my specific interests.
These specializations do not only give me the opportunity to qualify in a specific area and improve my employability, but also to learn with and from students having a different background and orientation. When selecting my specialization, I might ask myself questions like: “What do I want to know more about? What interests me or what feels right? What do I want to be good at?
Brands & Stories
Anyone who wants to carry ideas out into the world, who wants to advertise products and services, who wants to popularize people and their visions, needs to think in terms of brands and stories. Brands can be anything, a technological innovation, a bulk store, an art museum, a mayoral candidate or an environmental movement. Choosing this specialization, you learn to understand brands, to tell stories about them, to attract people and also to consistently innovate when new challenges arise.
Cultural Change & Society
With the Workers’ Rights Movement, the Women’s Rights Movements, the Civil Rights Movement, the 1968 movement, the Digital Transformation, the peaceful Revolution of 1989 and now the Climate Justice Movement & Fridays for Future each generation has left their mark on society and induced cultural change. In this specialization you not only learn to analyse and react to cultural change but to anticipate and steer it from the onset regardless of whether in business, politics, or civil society.
Creativity & Innovation
Individuals, like Steve Jobs, seemingly (re-) invent industries or even ways of life. However, an integral understanding and practice of creativity and innovation goes beyond this individualized approach. In this specialization, you explore creativity and innovation as a co-creative process and cultural phenomenon. You learn to analyse creativity as a communicative phenomenon, to implement holistic transition management strategies and to critically examine societal, economic, and political conditions for creativity and innovation.
Human Resources & Diversity
Diversity is a matter of subsistence for society as well as for organisations, for it is what provides strength and generates resources for them. In this specialization you learn to recognize identities as source of difference (e.g. gender, sexual orientation, age, cultural background), to analyse the chance for diversity of social and organizational culture, to challenge power and privilege and to moderate processes that unfold the potential of diversity to bring organisations closer to people and make societies more cohesive.
Digitization is not just a technological development – in digital media people communicate faster and more interconnected, new types of social structures are formed and a completely new culture is establishing itself. This specialization is primarily about understanding this digital culture. Based on this understanding, we discuss how we maintain digital communities, use their dynamics or attend them critically. In the final step, we develop practical ways in which we can transform digital communities – and how they can transform the world.
Sustainability & Urban Development
Let’s create a sustainable future! An integral understanding and holistic practice of sustainability goes far beyond "green" lifestyles or short-lived hypes. Rather, it interconnects ecology, geographies, cities, architectures, technologies and politics, thus also social and cultural values. In this specialization, you will engage critically with specific themes and applications of sustainability (e.g. degrowth, urban development or transition towns), in order to transform social, economic and business practices with empathy and responsibility.
Globalization, Governance & Trade
While globalization has contributed to a substantial rise in living standards and falling poverty over the past half-century, it has also resulted in exploitation of people and nature. Is there a way to “fix” globalization so it works for everyone? You learn about the opportunities and challenges of globalization and understand how global trade can produce and reproduce social and economic inequalities. You explore sustainable alternatives to current trade practices and the transformative potential of global governance to build a better future.