The BRAND specialization
A brand has, at the very least, two sides to it: It's an economic power, but it's also and predominantly a social key phenomenon. Hence, we will take a critical look at consumer culture, at state-of-the-art discourses on brands and how to manage them, and develop strategies and architectures for them. At the end of the day, brand leadership is not as a trivial thing of cause and effect. It is the art of navigating between stakeholders.
Person in charge
Lena Manz, Management (M.A.)
"BRAND is the best fit for me as it builds up perfectly and makes me look at apparently 'familiar' topics from new perspectives."
BRAND in the Master Management structure
For detailed information about each module please see the module description on the right.