A brand has, at the very least, two sides to it: It's an economic power, but it's also and predominantly a social key phenomenon. Hence, we will take a critical look at consumer culture, at state-of-the-art discourses on brands and how to manage them, and develop strategies and architectures for them. At the end of the day, brand leadership is not as a trivial thing of cause and effect. It is the art of navigating between stakeholders.
"BRAND is the best fit for me as it builds up perfectly and makes me look at apparently 'familiar' topics from new perspectives."
For detailed information about each module please see the module description on the right.
Bachelor
Study Program International Business B.A.
Areas of Specialization: Marketing | Responsible Business | Intercultural Management
Study Program Management B.A.
Areas of Specialization: Marketing | Event | Arts & Entertainment | Media Communication
Study Program International Relations B.A.
Study Program Politics, Philosophy and Economics B.A.
Study Program Citizenship and Civic Engagement B.A.
Study Program Globalization, Governance and Law B.A.
Master
Study Program Management M.A.
Study Program PPE - Social TransFormation M.A.
Areas of Specialization: Brand | Creativity & Innovation | Cultural Change & Society | Human Resources & Diversity | New Media | Sustainability
UNIVERSITY
RESEARCH
COMPANIES
SOCIETY
We discuss politics, economics, culture and science. more
Let‘s Rethink Management and Society. more
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