The DIGITAL MEDIA specialization

I live on the net - and transform the world using digital networks

Digitization is not just a technological development - in digital media people communicate faster and more interconnected, new types of social structures are formed and a completely new culture is establishing itself. This specialization is primarily about understanding this digital culture. How do technological structures, platform-economical logics and communicative practices interact? Which strategies do the individual actors pursue, according to which dynamics do public discourses unfold, how do phenomena such as fandom and hate speech occur? How do the relationships between private and public reconfigure themselves?

Anyone who understands digital cultures can also move strategically within them, for example as a community manager in a company or a political organization. We discuss how you can spread messages in networks, what strategic relevance likes and shares can have, how you can encounter hate speech and shitstorms - but also how you can qualitatively and quantitatively analyze networks using various methods.

In the last step, we will experience the possibilities of transformation using specific examples in a digital laboratory - on one hand the transformation of existing digital communities, but on the other hand also the transformation of our society through digital movements.