The DIGITAL MEDIA specialization

I live on the net - and transform the world using digital networks

Digitization is not just a technological development - in digital media people communicate faster and more interconnected, new types of social structures are formed and a completely new culture is establishing itself. This specialization is primarily about understanding this digital culture. How do technological structures, platform-economical logics and communicative practices interact? Which strategies do the individual actors pursue, according to which dynamics do public discourses unfold, how do phenomena such as fandom and hate speech occur? How do the relationships between private and public reconfigure themselves?

Anyone who understands digital cultures can also move strategically within them, for example as a community manager in a company or a political organization. We discuss how you can spread messages in networks, what strategic relevance likes and shares can have, how you can encounter hate speech and shitstorms - but also how you can qualitatively and quantitatively analyze networks using various methods.

In the last step, we will experience the possibilities of transformation using specific examples in a digital laboratory - on one hand the transformation of existing digital communities, but on the other hand also the transformation of our society through digital movements.

Kim Alishia Hübsch, Management (M.A.)

"My 'New Media' specialization was the perfect choice for me. It offered me the possibility to have a closer look at different media perspectives while having specific insights, too. Being smart about the digital world is essential nowadays in order to stay superior over the competitors."   

Digital Media: Master Modules

The Specialization “Digital Media" can be chosen from students of both Master's programs at Karlshochschule:

 

> Master in Management

> PPE - Master in Social TransFormation

 

It therefore not only prepares you to shape the world you dream of, but also complements your core modules from the chosen Master's program in an inter- and transdisciplinary setting. Bringing together various perspectives is one of the strengths of the study programs at  Karlshochschule.

 

You are interested in "Digital Media"? Then choose one of the other six holistic specializations to combine with your core modules and this specialization. You decide on your studies yourself!

 

> Brands & Stories

> Creativity & Innovation

> Cultural Change & Society

> Human Resources & Diversity

> Sustainability & Urban Development

> Globalization, Governance & Trade

 

For detailed information about each module please see the module description on the right.

 

Study year 1  

New Media Culture

5 ECTS

Specialization II

5 ECTS

Core Modules of Master in Managent / PPE - Master in Social TransFormation

5 ECTS

Core Modules of Master in Managent / PPE - Master in Social TransFormation

5 ECTS

Core Modules of Master in Managent / PPE - Master in Social TransFormation

5 ECTS

Personal Skills / Leadership Capabilities

5 ECTS

Social Networks

5 ECTS

Specialization II

5 ECTS

Core Modules of Master in Managent / PPE - Master in Social TransFormation

5 ECTS

Core Modules of Master in Managent / PPE - Master in Social TransFormation

5 ECTS

Core Modules of Master in Managent / PPE - Master in Social TransFormation

5 ECTS

Personal Skills / Leadership Capabilities

5 ECTS

Study year 2  

Social Media Lab

5 ECTS

Specialization II

5 ECTS

Core Modules of Master in Managent / PPE - Master in Social TransFormation

5 ECTS

Core Modules of Master in Managent / PPE - Master in Social TransFormation

5 ECTS

Core Modules of Master in Managent / PPE - Master in Social TransFormation

5 ECTS

Personal Skills / Leadership Capabilities

5 ECTS

Research Colloquium

3 ECTS

Master Thesis incl. its Defense

22 ECTS

Personal Skills / Leadership Capabilities

5 ECTS