The NEW MEDIA specialization
Most people exist in at least two spaces: a physical and a virtual one. Although linked, the two appear to follow very different logics and dynamics at times. That can be just as frightening as productive and innovative. You will examine digital network cultures, learn to decode what is going on there and develop strategies for communication and staging in and beyond Web 2.0.
Kim Alishia Hübsch, Management (M.A.)
"My 'New Media' specialization was the perfect choice for me. It offered me the possibility to have a closer look at different media perspectives while having specific insights, too. Being smart about the digital world is essential nowadays in order to stay superior over the competitors."
NEW MEDIA in the Master Management structure
For detailed information about each module please see the module description on the right.