Hear the students first: Study Master Management at the Karls

The Karls is a different kind of university for people who are or who want to be different; specifically for those who want to make a difference. Students will find the Master Management to be an environment where management, cultural and social sciences, theory and practice, ethics and sustainability come together – and where these phenomena are not taken for granted, but where students reflect them critically and empathically. But also not less important, hear what the students have to say first!

Kai Feuchter

Kai Feuchter, Alumnus Master Management

"People always say that rethinking management is nothing but a myth; a fake claim without substance. For this Master’s that is not true. I am seriously rethinking everything!"

Master's degree Management: What's the buzz?


Master's degree Management: The Concept


Whatever you consider to be the 'reality' of the economy today, whatever meaning you take away from that, it is always influenced by external and internal factors. Sometimes these factors go along pretty well and sometimes they are in opposition. When it comes to breathing life, however, every action and every interaction is performed. How that performance goes and what it results in depends on social and cultural context(s); that is, on a personal and an institutional level.

In contrast to the prevailing concept of 'man-as-machine' in management studies, you need to understand what makes people tick, how they shape and are shaped by culture, and how society as a whole progresses in order to be successful at what you do. Young professionals like you need to be qualified for management and leadership functions in business – but beyond that, in society. In that, you are able to understand, accompany and actively design social and cultural change in any management position you would like to obtain.

That is what we provide in this Master's degree Management. We don't spoon-feed you mere factual knowledge or a 'universal truth'. You do get insights into relevant fields, theories and practices. But the focus is really on the interaction between everyone involved. Individual experiences and opinions are appreciated, discussed and worked on together. You will re-think established paths and tread new ones on the basis of an embodied sense of responsibility, empathy, sustainability, and expertise. 

Master Management: Some facts about the program

David Sixt

David Sixt, Alumnus Master Management

"This program frequently blows my mind and then challenges but also supports me to re-assemble it. It's fascinating!"

Master's degree Management: The Modules

Now, why choose between being a generalist or a specialist? In the Master Management you can become both. The common basis for all students is the modules in General Management (light blue) and Personal Skills (dark blue). You add to that an individual selection of two out of these seven areas of Specialization (green):


> Brands & Stories

> Creativity & Innovation

> Cultural Change & Society

> Human Resources & Diversity

> Digital Media

> Sustainability & Urban Development

> Globalization, Governance & Trade


For detailed information about each module please see the module descriptions.


Study year 1  

Specialization I


Specialization II


Key Concepts for the Study of Management as Culture: Cultural Turns


Controlling: Leading for Results


Business Analysis


Rhetorics and Stylistics


Specialization I


Specialization II


Culture, Markets & Consumption


Governance: Norms, Rules & Rituals


Strategic Practice


Power & Conflict


Study year 2  

Specialization I


Specialization II


Innovation Project


Legitimacy: Ethics & Aesthetics


Business Transformation


Creativity, Improvisation & Play


Research Colloquium


Master Thesis incl. its Defense


Personal Renewal

Mischa Burmester

Mischa Burmester, Alumnus Master Management

"The interconnectedness of modules within and across semesters is stunning. This Master's is definitively about 'Rethinking Management' and requires engagement on the brink of my comfort zone."

Master's degree Management: The Structure


Semester 1: 'Structure'

The first semester has a strong theoretical focus with links to practice sprinkled into it. With an introduction to a broad variety of concepts and to how economic, social and cultural sciences relate to each other we build a common basis of management knowledge together.

Semester 2: 'Performance'

The second semester is the beginning of a shift from a theory to a practice focus. Your role as Alice crawling down the rabbit hole really begins. You look beyond the stage, behind the scenes. You reflect on what is played, how it is played, why it is played that way and what your role in all this is.

Semester 3: 'Transformation'

In the third semester you really focus on practice and how to deal with it. Questions of ethical behavior, aesthetic expression, blurriness and indecisiveness, as well as constant, active change are crucial here. It becomes about the 'art of leadership'.

Semester 4: 'Research'

The fourth semester revolves all around your Master Thesis, which integrates theory and practice. You reflect on what you've learned and loved and incorporate your experiences into this concluding work. It's just as much about inspiring others as it is about being inspired.

Imagine all modules, horizontally and vertically, as an orchestra. They complement each other and only together do they unfold their full potential. You learn to draw lines between them, discover links between the singular notes and train to arrange them yourself.

Master's degree Management: The Areas of Specialization

In our opinion the question of selecting your Areas of Specialization is mostly a matter of gut-feeling. It comes down to what you are interested in as a person. What feels right? What are you good at? What do you want to know more about? 

But let's give you a helping hand. Here is some inspiration of the most popular combinations our Master Management students have gone for and what kind of job directions you might be looking at with them:

Mona Amelung

Mona Amelung, Management (M.A.)

"Behind the scenes of what you always wanted to know."

Master's degree Management: Personality is key!

FAQs about the Master's program

Who is this study program for? 

We are looking for students, who are interested in continuing and deepening their expertise and engagement in the fields of general management, business, economics, cultural and social sciences and ethics and sustainability. In regards to personality, we are looking for people with curiosity, open-mindedness and an engaged interest in our world and its further development towards a more sustainable, just and flourishing future to come.

Qualification requirements for enrolling into this consecutive master program you would need a Bachelor degree in economic or managerial sciences.

Information about all necessary application documents can be found here.

What is the teaching philosophy of the study program? 

Karls has a unique approach towards learning, didactics and education. Basically, there is not the standard, spoon-feeding lecture, but more seminars with a participatory teaching approach. Specifically, in this Master program, this is characterised by a strong emphasis on critical reflection and intensive social inter-action in small classes. Various trainings offer possibilities for developing one’s theoretical skills alongside one’s practical business oriented and managerial practices.

Correspondingly to this understanding of education Karls has already followed for many years the “Principles for Responsible ManagementEducation” as part of the UN Global Compact.

What career options do you have with a Master in Management? 

Studying a degree “Master in Management” at Karls equips students with capabilities and proficiencies required in all areas of International Management, including marketing, branding, HR consulting, analysis, CRM, coaching etc.

Moreover, for those who are interested in an academic career, there will be options for further postgraduate research at the PhD level with our partner universities.

What makes this program unique? 

The master study program “Master in Management” at Karls is among the very few English-only programs in the German speaking countries. In particular, it has an edge with its focus on a culturalist and integral perspective that aims at understanding the interplay of managerial and business studies with cultural studies and communicative disciplines as well as transformational perspectives as an interwoven nexus.

What does it cost? 

The tuition fees are the same for all of our programs: 690 €per month. Please contact our Admissions & Counseling Team if you have questions in regards to funding and scholarships: admissions(at)karlshochschule.de or +49 721 48095 777