Research projects at Karlshochschule
I see a department that views management from the cultural science perspective of performance and therefore proceeds in a manner that is multidisciplinary and integrates science. Performance is understood as a management concept here and is illuminated from very different points of view – e.g. sociological, esthetic, and ethical. I envision the terms “space” and “staging” being understood as aspects of performance and forming the starting point for scientific investigations.
So what do I think a contemporary Business Economics & Management department should look like? Naturally, it takes the content and methods of “classical” business economics into account, such as rationality principles or market concept formation. At its core, however, it scrutinizes the given concepts with a critical eye and assumes a perspective marked by culturalist and socio-theoretical considerations with respect to economics and management. I envision company actions being perceived in a different light in this department – embedded in a sociocultural context and incorporated in ethically grounded, discursive thought and action. This approach is also reflected in the department’s research topics.
- Interkulturelle Öffnung in Sportvereinen: Gute-Praxis-Leitfaden aus dem Modellprojekt SPIEL MIT!
- Analysis: Kultursensible Öffentlichkeitsarbeit von Sportvereinen (2018)
- Status Quo Analysis 2017
- Chancen und Barrieren in Sportvereinen aus der Sicht von Personen mit Migrationserfahrung
- Wahrnehmung und Einstellungen von Personen mit Migrationserfahrung gegenüber Sportvereinen
- Einstellungen von Sportvereinsmitgliedern gegenüber Fremdheit und Veränderung
- Motive und Faktoren für die Übernahme einer Funktionsträgerschaft durch Migrant*innen im organisierten Sport
Spiel Mit! Facebook Group
Completed projects in 2012
In a world that is increasingly diverse and complex, the need for an innovative understanding of the resulting dynamics is pressing. The communities are growing together with remarkable new dimensions of multi-ethnicity, demographies are changing, new challenges are arising for leaders in organizations, political institutions, and for societal groups of any kind. The consensus narrative of the society changes and we need, probably, to learn new languages to describe and to explain it.
The present conference deals with diversity, a poly-functional notion for the description and analysis of these complex dynamics. Among the multiple usages of the notion, as well as on the edges of it, the conference will pronounce three major goals: First, it aims at sounding and differentiating the theoretical state-of-the-art in relation to diversity. Secondly, we want to establish a methodological grounding of diversity as a social reality, which is constituted by and within communicative action. Third, there is a strong need for empirical analyses that show the qualitative dynamics of diversity in different societal domains, i.e. organizations, urban environments, companies, etc. The layout of the conference is designed both for researchers and for practitioners.
We want you to meet in arenas of discussion, to create the interactive encounters that are needed for development. Our task is to find synergies and an innovative treatment of the notion. Diversity is not a set of criteria for nailing social differences; it is an integrating momentum of life. Das Projekt wird an der Karlshochschule geleitet von Prof. Dr. Cordula Braedel-Kühner und Prof. Dr. Andreas P. Müller.
Completed projects in 2011
The brand phenomenon in society and the economy has become a significant topic both in science as well as in practice. However, it can be observed that brands undergo extreme transformations and are constantly occupying new fields. In particular, space becomes more and more significant in the process. While it used to be the case that brands were primarily experienced in two dimensions, they are increasingly expanding into three dimensions. Even in virtual spaces (social media, clouds, etc.), which came into existence only recently, brands can no longer be dispensed with. In this context, the following questions arise: How are brands staged in the space? How are different types of branded spaces structured? How does real as well as virtual space change the brand perception for stakeholders? How are branded spaces planned, organized, and marketed? Where are the opportunities and risks for brands in the space?
The project is being led by Prof. Dr. Louise Bielzer and Prof. Dr. Stephan Sonnenburg at Karlshochschule. In September 2011, an international conference on the topic “Branded Spaces” took place at Karlshochschule. A volume on branded spaces will be published by the Springer VS publishing company.
Operating Sports and Event Facilities Management Challenges and Action Options
Given the understanding of space as infrastructure and as a framework for staging sports and other events, specific management challenges for operating various types of sports and event facilities were the focus of the project. The objective was to analyze and classify the challenges to the management of sports and event facilities, such as multipurpose halls, ice rinks, swimming pools, etc., represent the action options, and evaluate them against the backdrop of the demands of the various stakeholders of these facilities.
Current publication: Bielzer, L./Wadsack, R. (H.) (2011): Betrieb von Sport- und Veranstaltungsimmobilien. Managementherausforderungen und Handlungsoptionen. [Operating Sports and Event Facilities. Management Challenges and Action Options.] Frankfurt/Bern: Peter Lang. The project was coordinated by Prof. Dr. Ronald Wadsack (Ostfalia University for Applied Sciences, Salzgitter campus, Institute for Sports Management) and Prof. Dr. Louise Bielzer, Director of the Trade Fair, Convention, and Event Management Degree Program at Karlshochschule International University.