Business Psychology (B.A.)

This degree program is for students who believe that people are at the center and want to learn more about how people perceive themselves and the world around them, how they behave, interact and change the world. Here students can acquire practical skills in management and psychology (without focusing on psychological therapy). Students should be curious about how we interact and how we think. If you find it exciting to find people-centered solutions to major challenges for organizations, to resolve conflicts and to develop teams – this is the right place for you. These skills will open up many perspectives in advising people and developing organizations and market strategies.

Business Psychology (B.A.)

The program focuses on psychological traditions rooted in the humanities and social sciences, with a strong emphasis on interpretive and qualitative methods. It follows an interpretative approach that combines management studies with various psychological fields. Students can specialize in the areas of international HR management, change and transformation management or market and consumer psychology. The course is accompanied by numerous projects. During a semester abroad , students can deepen their skills at one of our partner universities.

Profiles:

• International Human Resources Management
• Change & Transformation Management
• Market and Consumer Psychology

International Human Resources Management

In the profile-related phases of the degree programme, students acquire a comprehensive understanding of human behaviour in organizations and the psychological and business aspects of HR management in international contexts. They prepare themselves to apply psychological knowledge to solve practical challenges in HR management, particularly in multinational and intercultural working environments, and acquire sound skills in the analysis, design and management of HR processes from recruitment, leadership and motivation to change management and organizational development.

Profile-related subjects of the course are work, personnel and organizational psychology, organizational culture, international personnel management, issues of health and well-being at work and current topics in psychology and human resources.

Career opportunities include international HR management, international recruiting for international positions, personnel development in a global context, intercultural training and coaching.

Change & Transformation Management

In the profile-related phases of the course, students acquire a sound understanding of how people and organizations perceive change, how they behave in change processes and how these processes can be successfully designed and supported. They deal with the psychological foundations of change, study theories of change on an individual and organizational level, deal with psychological resistance to change and develop strategies for overcoming it. An essential part of the program is the acquisition of methods and instruments of change management and project management in the context of change. As a result of successfully completing the Business Psychology degree course with the Change & Transformation Management profile, students are able to diagnose the need for change in organizations, design, implement and document measures for organizational development and analyze, explain and evaluate them using interpretative and qualitative research methods.

Profile-related subjects of the course are work and organizational psychology, learning psychology, learning organizations, consulting and development of teams, organizational culture, management of transformation processes in organizations and current topics in change management.

Career opportunities include organizational development and change management in global contexts, HR consulting with a focus on change processes, business coaching and management consulting.

Market and Consumer Psychology

In the specific profile-related study phases, students acquire an in-depth understanding of human behavior in the context of markets and consumption. In addition to the general basics of psychology, they study specific psychological theories and models to explain consumer behavior, decision-making, brand perception, advertising and sales psychology. They acquire skills in the fields of strategic marketing, marketing implementation and marketing controlling, deal with psychological aspects of media use and the design of communication campaigns and acquire knowledge of the special features of advertising in different cultural contexts. After successfully completing the course, students are proficient in empirical research methods. They are able to apply psychological findings in marketing, market research and other fields of business psychology and to develop, implement and reflect on effective marketing strategies and communication measures.

Profile-related subjects of the course are marketing strategy, implementation and controlling, media and communication psychology, intercultural advertising psychology, consumer psychology and ethics, development of communication campaigns, current topics in media and consumer psychology.

Career opportunities include international market research, international corporate marketing, advertising and communications agencies with a global focus, and management consultancy.