Apply
MyKarls
Contact
University
Karls' Profile
Karls' Profile
Facts & Figures
Karls Values
Atmosphere
Quality
Transformative university
Transformative university
Societal Transformation
Responsible Management Education
Gender, Diversity & Inclusion
International University
International University
International University
Partner Universities
Semester Abroad
International University
Semester Abroad
International Office
Exchange Students
Outgoing Students
About Us
About Us
Committees
Professors
Lecturers
Students Initiatives
Alumni
Staff
Job offers
Bachelor
The Bachelor's Program
The Bachelor's Program
Bachelor Programs
Didactics
Quality of Teaching
Personality Development
Practice & Thesis
Internationality
International Foundation Year
Admissions Service
Application & Admission process
Fees & Financing
Karlsruhe & Accommodation
Expired Bachelor Programs
The Bachelor's Program
Expired Bachelor Programs
Management
Specializations Management
Expired Bachelor Programs
Specializations Management
Arts and Entertainment
Event
Media Communication
Marketing
International Business
Specializations International Business
Expired Bachelor Programs
Specializations International Business
Intercultural Management
Marketing
Responsible Business
International Business
Intercultural Management and Communication
International Marketing Management
International Tourism Management
International Event Management
International Sustainability Management
Living in an International World
Living in an International World
International Business
International Marketing
International Relations
Challenges in Business and Society
Challenges in Business and Society
Digital Transformation and Ethics
Strategic Diversity and Inclusion Management
Sustainability Management and Social Responsibility
Arts, Communication, Psychology: Management outside the box
Arts, Communication, Psychology: Management outside the box
Arts and Management
Communication, Social Media and Storytelling
Social Psychology: Organization, Management, Counseling
Political Thinking and Civic Engagement
Political Thinking and Civic Engagement
Citizenship and Civic Engagement
Globalization, Governance and Law
Politics, Philosophy and Economics
Master
The Master's Program
The Master's Program
Didactics
Quality of Teaching
Personal Development
Practice & Thesis
Internationality
Admissions Service
Application & Admission
Fees & Financing
Karlsruhe & Accommodation
Master Programs
Master Programs
Culture and Markets Track (Branding & Digital Media)
Critical Management Track (Diversity & Sustainability)
Master Programs
Master in Social TransFormation – Politics, Philosophy & Economics
Master in Management
Specializations
Specializations
Master Specializations
Brands & Stories
Human Resources & Diversity
Digital Media
Sustainability & Urban Development
Globalization, Governance & Trade
Preparatory Program
Preparatory Program
PreMaster
Research
Overview
Overview
Research at the Karls
Research profile
Research Projects
Research Projects
Publication Series
Projects Completed
Partners
Projects & Cooperations
Projects & Cooperations
Jugendverbände
Schools
Student Commitment
Business Perspective
Business Perspective
Practice & Thesis
Young Talents
Company Projects
Funding at Karlshochschule
Alumni
Student Perspective
Student Perspective
Practice & Thesis
Company Projects
Events
Calendar
Calendar
All dates at a glance
Info Days
Info Days
Open House - get informed!
Workshops für Schüler*innen
Workshops für Schüler*innen
Apply
MyKarls
Contact
Bachelor and Master in Germany
University
Lecturers
At the university since
Fall semester 2015/2016
Module
Approaching Brands
Main Focus of Teaching
Brand Strategies
Brand Stories
Marketing Intelligence, Implementation and Controlling
