General Management - Bachelor

At the university since

  • Summer Semester 2014

Modules

  • Advanced Company Projects
  • Introductory Company Projects

Main Focus of Teaching

  • Marketing. Kommunikation
  • Markenführung. Corporate Identity
  • Innovationsmanagement. Innovationskompetenz.
  • Interpendenz von Management, Kultur und Kommunikation. Leadership
  • Sustainability
  • CSR 
  • Change & Innovation

Business Experience

  • Approx. 20 years experience in industry, trade and agency, incl. overall responsibility for areas of marketing, product management, PR as well as corporate identity, innovations, new business and training.
  • Founder and Managing Director of MarkenFactory GmbH: consultancy, strategy, conception, storytelling, training    

Expert Activities

  • Certified trainer for "Innovation Competence"
  • Lectures on professional practice
  • Instructor at institutions of higher education
  • Development and implementation of sustainability projects
  • Member of the Economic Council at the German Environment Foundation
  • Member of the Swiss-German Economics Club, FrankfurtRheinMain
  • Member of YOUROPEAN e.V., "Association for the Promotion of European Thinking"