International Marketing Management

At the university since

  • March 2010

Modules

  • Introduction to Management and its quantitative Methods – Management

Main Focus of Teaching

  • Introduction to Management and its Quantitative Methods - Management
  • International Marketing Program
  • International Marketing Strategy
  • Marketing Research

Business Experience

  • Managing Director of Fonoservice S.A., Barcelona/Spain
  • Head of Marketing for Bertelsmann and Destino, Barcelona/Spain
  • Telemarketing Director at Planeta, Barcelona/Spain
  • Consultant, Barcelona & Madrid/Spain; Zurich/Switzerland

Academic Education

  • PhD (Summa Cum Laude) in Organizational Communication and Human Resources at ESADE, Barcelona/Spain
  • MBA in Marketing Research at Indiana University, Bloomington/USA
  • Business Administration studies at Indiana University, Bloomington/USA
  • "Filología Española" studies at the Instituto Mexicano-Norte Americano, Guadalajara/Mexico

Publications

  • Behr, F.-J., Holschuh, K., Wagner, D. and Zlotnikova, R. (2009): Data Formats and Standards in Internet Mapping. In: Sognian, L., Dragicevic, S. et al. (Eds.): Advances in Web-based GIS, Mapping Services and Applications. International Society of Photogrammetry and Remote Sensing. Leiden: CRC Press, 349-368.