Dirk asks a question most AI commentary skips: what happens to the firm itself? Not which jobs disappear, but what a company is once decisions are made partly by machines — who holds authority, where accountability sits, and what an economic order looks like when some of the actors in it are not human. He was writing about software agents as economic participants in 2000, two decades before the topic became unavoidable, and he spent the years in between running businesses.
Dirk’s research applies institutional economics to artificial intelligence — a combination that turns out to be unusually productive. If the theory of the firm rests on contracts, incentives and the costs of coordination, what happens when one party to the arrangement is an algorithm? His published work covers the nature of the artificially intelligent firm, economic governance where humans and AI work side by side, and what he calls the opportunistic principal. It is a genuinely economic treatment of AI rather than a technological or ethical one, and it produces different answers.
A recurring thread in his work is AI-enabled nudging: systems that shape behaviour without instructing it. Dirk has written on its emergence and design, on achieving corporate social responsibility through it, and on what he terms the dark side of management in automated environments. He is not a pessimist about the technology. He is precise about where its power is easy to miss — which makes him a useful person to study strategy with.
Before academia, Dirk was Managing Partner at WWV Wärmeverwertung in Bremen, Chairman and Finance Director of ThyssenKrupp Palmers in Coventry, and held roles in mergers and acquisitions, regional management and business development across ThyssenKrupp, polymerce and VEBA. He also researches why large projects fail — drawing lessons from aviation’s approach to error and risk. When he teaches project management, the cases are not hypothetical.
Dirk takes teaching methodology seriously enough to publish on it: on contextual learning in management studies, and on how to make lecturing with slides interactive rather than deadening. His company projects module placed fourth for the Ars legendi Prize for Excellent University Teaching, awarded by the Stifterverband. He has been at Karlshochschule since September 2013, teaching strategic management, general management, project management and institutional economics.
The question isn't whether machines will take the jobs. It's what a firm becomes when machines are part of it.
Books
Peer-reviewed journal articles
Book chapters
Project management
Teaching and didactics
Selected practitioner publications and keynotes
The full publication list is available on request.
He teaches strategic management, general management, project management and institutional economics, and supervises theses on AI, organisation and strategy. Come to an info day, sit in on a session, or write to him directly.